Creativity and being proactive is the key to growth and longevity of a business or practice – and it’s becoming more prominent in the post recession era. Many businesses and practices are intuitively thinking of creative ways to grow and secure a loyal client or patient base. However, creativity doesn’t necessarily mean pulling something new out of a hat all the time. Many times, being creative with what you already know is the best bet because it will save you time on research and planning, and since you’re already familiar with the initiatives, implementing your ideas will be a walk in the park.
Here is what I consider to be the top 3 ways a business or practice can grow by easily looking at the strategies and tactics that work.
1) Create life time loyalty by communicating effectively.
Client loyalty is definitely what all businesses or practices should strive to achieve. Imagine how great it would be to have overflowing files of loyal clients or patients. They’re the one you can count on to stay on track with appointments and follow your consultative recommendations. Moreover, they are also the people who will send you the best referrals.
Client or patient loyalty is not something you stumble upon. Be proactive, encourage and nurture this relationship with your clients or patients by offering Personalized Giveaways, sending Thank You cards and keeping track of birthdays are all great ways to show clients or patients that you value their business.
2) Encourage referrals by asking for them and expressing your gratitude.
Considered to be the best and most cost effective ways to grow your business or practice, referrals are truly what word-of-mouth advertising is all about. There is nothing better than your clients or patients spreading good words about your business or practice – it’s priceless. Let them know that you welcome new clients or patients especially their friends and family. Actively seek clients or patients’ recommendations by handing out Referral Slips or Cards at the end of an appointment.
When you receive a new referral, make sure that you express your gratitude to both the new client or patient and the person who referred them. A good way to keep the referral cycle spinning and to show your appreciation is to send Welcome or Thank You cards, or be creative with a Personalized Giveaway.
3) Attract new clients by actively promoting your practice.
Playing the waiting game is not going to help you grow your business or practice. Take charge of your success by actively finding new patients or clients. Exuding a proactive presence in the community will help to enhance your ethos and attract potential patients or clients.
Show that you care about the health and wellness of the community by speaking at events about your profession and how it can benefit everyone as a whole. Using Personalized Brochures can be a great way to convey your key messages to listeners. Partnering with local businesses and swap Business Cards, Magnets or Pens is another great way to get your name out there. Be the business or practice that everyone is talking about and watch your appointment book fill with new clients.
How are you planning to grow your business or practice this year? Please share with us some of your ideas or opinions by leaving a comment below this post.
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