Since the introduction of Facebook‘s new messaging system in November, many practices and businesses, and even myself, have been wondering: how will the new social media messaging system affect the way we market to our clients? Will we have to change the way we market our products or services via email to our clients? Or, will the new Facebook platform revolutionize the way we communicate with our clients? These are just a few of the many questions that many marketers today are pondering as they prepare for the upcoming new year.
So here’s what we know so far:
1) The new Facebook messaging platform is not intended replace email.
2) It’s a platform designed to streamline all messaging into one inbox – email, instant messaging, SMS and all other types of messages.
3) All conversation history will be gathered in one spot, making it easily accessible to users – regardless of where the original message came from.
4) All Facebook users will be given a Facebook email address like this one: John.Smith@Facebook.com.
5) Currently, it is only available by invitation – hopefully by early next year the platform will be fully introduced.
6) The new messaging platform is not compatible with all email providers yet like GMAIL and AOL.
So, that’s mostly what we know about the new messaging platform, and honestly I am still skeptical about how all this will work. This new messaging system will definitely possess a challenge for many practices or businesses. Some of the things that you need to think about are how many of your currently opt-in clients are planning to switch over to the Facebook messaging system – and if they do then your email service provide must have an option for users to change their email addresses, or else you will take the risk of losing your opt-in email subscribers.
Another thing to be aware of is to prepare yourself for changes in the way people want you to communicate with them. Offering opt-in options to receive communication through Twitter, Facebook, Linkedin mobile and other channels will become very popular as online technology advances. Providing your clients with choices of different opt-in channels will help to deliver your message to the place where your subscribers are most active.
As for now, the new Facebook messaging system might not be a big concern with most practices or businesses, but being prepare for it would be a good thing to keep in mind. As we’ve seen, Facebook is growing larger and larger by the day and that means, most likely, some of your subscribers will switch over to the new messaging platform. Therefore, it’s important to adapt to changes in technology because if you don’t, then it will be harder for you to build up your subscriber list, again.
What do you think about the new Facebook messaging system? Is your practice or business planning to adapt to the new platform? Share some of your thoughts with us.
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