Marketing Tips,Pens

The exciting life of a pen

8 Nov , 2011  

Over the weekend I decided that it was high time to go through the dreaded junk drawer in my kitchen.  It’s the first place where I look if I need anything small and miscellaneous…batteries, coupons, twist ties, change, lighters, and the list goes on.

As it turns out, I happened to find that I have a large collection of many different personalized pens.  It was interesting to look at all the different businesses that had their names on these pens.  Some I acquired from being a customer of the business and it was given as a token of appreciation.  However, there were a number of pens where I recognized the company on it, but have never used their products or services.  Where did I get these pens from?  Did I pick them up a trade show, or did someone I know leave them at my house?

The reality is, personalizing your business or practice information on pens is a great way to expand your network and potentially bring in new customers.  They’re a useful giveaway that people will hang on to and share with others.  Who knows, your pen might land up with someone who is looking for products or services you offer, and conveniently, will have your contact information at hand.

For a limited of time, get 250 appointment cards FREE when you make an order any of our personalized BIC pens.  Quote promo code P1111D.  Hurry, this special offer expires on November 30, 2011.

Ordering is easy! Shop and personalize online at e-sharper.com or call 1-800-561-6677 and one of our product consultants will be happy to help you place your order.

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Cards,Marketing Tips,Recall/Reminder

Are your Health Benefits expiring soon?

31 Oct , 2011  

I can’t believe we are already at the end of October and will soon be approaching the Holidays!

I know one thing on my mind (besides Christmas shopping!) is that my benefits will be expiring and to make sure that I am using everything I can before it’s too late.

After doing some research, I found out that there are some very important aspects of using your benefits before they expire.

Sharper™ 15-2984 Benefit Reminder Postcard

The yearly maximum usually renews every year (on January 1st if the plan is on a calendar year).  If your patients or clients  have unused benefits, these will not rollover.

Possible fee increase is another reason to remind your patients or clients to use their benefits before the end of the year.  Some practices or businesses raise their rates at the beginning of the year due to increased operation, material and equipment costs.

By delaying certain treatments, patients or clients are risking more extensive and expensive treatments down the road.  What may be a simple cavity now, could turn into a root canal or something much worse later!

Please take a moment to look at our selection of Benefit Reminder Postcards and messages today.  You can view all of our designs on our website or in our catalogs.

Don’t hesitate to call 1-800-561-6677 and ask one of our very knowledgeable and friendly Product Consultants for more details!!

Sharper™ 15-2974 Benefit Reminder Postcards

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Marketing Tips

5 Essentials Steps to Building Strong Patient or Client Relationships

21 Oct , 2011  

As the upcoming holiday season draws nearer, many practices or businesses are starting to energize their marketing efforts in an attempt to gain more business.  Marketing your practice or business and ensuring your brand receives the best exposure it can get is very important during this time of year.  However, one key thing to remember is making sure not to forget about the one factor that is crucial to your continued success…your patients or clients!  A practice or business cannot function without patients or clients and the success of your marketing efforts cannot be measured without this one important factor.  Advertising, online marketing and social media are all important channels to help expose and build your brand; however, learning how to nurture your patients or clients and build strong relationships is essential to the success of a practice or business.

Here are a few things you can do to help strengthen patient or client relationships in your business or practice:

1.) Send a welcome or thank you card

Sending welcome and thank you cards are great to build trust, especially if the patient or client is new to your practice or business.  Showing your appreciation can go a long way and your new patient or client will appreciate you taking the time express your gratitude.  Sending these cards will help keep your practice or business name top-of-mind after a patient of client has left your office.

2.) Send a holiday greeting card

Since the holiday season is approaching, now is the perfect time to prepare those wonderful holiday greeting cards that people love to receive so much.  Holiday greeting cards are great for expressing your gratitude for patient or client loyalty.  Your patients or clients will feel good that you took the time to send them something that doesn’t involve selling your products or services.

3.) Asking for feedback or opinions

The best way to find out how your practice or business is performing is by directly asking for it.  Many people enjoy giving opinions and feedback because it makes them feel valued.  Asking for advice from patients or clients gives them the sense that they are involved in your practice or business and that what they have to say can make a difference.

Obtaining patient or client feedback can be done in several ways.  You can directly ask for testimonials or reviews, implement a survey, or use a suggestion box.

4.) Have a strong patient or client support strategy and communicate effectively

There is nothing worse than running a practice or business without a proper patient or client support strategy in place.  Patient or client support can help to effectively build strong relationships.  Whether it’s dealing with a complaint or ensuring that important news are well communicated to your patients or clients, a strong support strategy will help patients or clients feel assured, and establish the fact that you value their business.

Effective communications with your patient or client can happen in a variety of ways.  Using blog postings, social media channels like Facebook or Twitter, newsletters, press releases and sending a postcard, you can provide information and important news about your practice or business to your patients or clients.

5.) Don’t forget about your loyal patients or clients

Many practices or businesses tend to forget about their most valued and loyal patients or clients because they are so focused on reaching out to obtain new patients or clients.  Loyal patients or clients are the ones that have the highest return on investment and they are probably the ones that will keep your practice or business running smoothly.  Develop a loyalty program that rewards your most valued patients or clients because they are the ones that will bring you more referrals and will advocate for your brand.

Having a good understanding the patient or client loyalty process can help you to plan and execute your relationship building strategies:

  • People who can use your product or services
  • Potential/Prospect patients or clients
  • First time patients or clients
  • Returning patients or clients
  • Regular patients or clients
  • Loyal brand advocates

Fostering patient or client relationships requires a lot of planning, and proper execution is essential for success.  A well thought-out strategy requires a focus on the patient’s or client’s experience and understanding things from their perspective.  Develop a strong patient or client relationship plan today and start measuring your success!

Visit e-sharper.com today to see the many ways our products and services can help you strengthen your patient or client relationships.

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Calendars,Cards,Design Ideas,Holiday,Marketing Tips,Promotions,Welcome and Thank You

Holiday Card and Calendar…all rolled into one. AND with new lower pricing, it’s a winner!

8 Sep , 2011  

I love this idea!

It makes sense…thank your patients, clients and colleagues and include the gift of a calendar that they can use throughout the year.  It’s a holiday card and 2012 calendar all rolled into one beautiful package.  Perforated down the center, these cards can be personalized on the inside.  The calendar can be separated and your practice or business name will be visible all year round.   Ask us how you can easily customize designs!  Free envelopes are included with your order and personalization is free as well.

Check out Sharper’s Seasonal Collection Store for other great ideas to grow your practice or business.

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Appointment Cards,Birthday,Bookmarks,Brushing Timers,Business Cards,Calendars,Cards,Congratulations,Dental Floss,Gift Certificates,Giveaways,Halloween,Holiday,Kids Activity,Laser Cards,Leashes,Lens Cloth and Case,Lip Balm,Magnets,Marketing Tips,Moving/Announcement,New Year's,Pens,Pet Food Lids,Pet Food Scoop,Promotions,Reactivation,Recall/Reminder,Referral Cards,Services,Supplies,Sympathy,Thanksgiving,Toothbrush,Toothpaste Squeezer,Tote Bags,Wall Art,Welcome and Thank You

New Fall 2011 Dental Catalog – showcase your practice with quality products!

21 Jul , 2011  

At Sharper™, we believe that practice success begins with great products.  That is why our new Fall 2011 Dental Catalog is packed with hundreds of  great ideas to successful market your practice.  In this season’s book, we are featuring our new Seasonal Collection line of Thanksgiving and Holiday Cards, 2012 Calendars and much more.  In addition, we’ve got great seasonal savings that you can take advantage of to showcase your practice while saving you money.

Building patient loyalty  and encouraging referrals are the two most important cornerstones for your dental practice success.  At Sharper™, we understand every dental practice is unique.  Which is why we offer a wide selection o f personalized patient communication and promotional products.  You choose what’s right for you and your patients or colleagues from hundreds of popular character and dental-themed designs.  The quality of your dental practice will be reflected in these exceptional and unique products.

Here is a preview at what’s new in our Fall 2011 Dental Catalog:

NEW Holiday Card Designs

NEW Thanksgiving Card Designs

NEW Character Seasonal Card Designs

NEW 2012 Magnet Calendar Designs

To request a copy of our Fall 2011 Dental catalog, click here to order or call 1-800-561-6677 and one of our Product Consultants will be happy to assist you.

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Appointment Cards,Cards,Marketing Tips,Recall/Reminder

5 Marketing Tips from Your Favorite Sharper™ Cartoons!

16 Jun , 2011  

A question that I often hear from our customers is what makes Sharper™ different from our competitors?  Well, other than an incredible team of product consultants, a 100% satisfaction guarantee to ensure your order is always perfect, and a price match promise that’s designed to meet any competitors’ pricing, we’re the only company that offers exclusive card designs from artistic cartoon licenses such as Pickles™, Baby Blues, Brian Fray, Adam@Home™, Garfield® and many more.

Sharper™ is proud to be the only company that offers a wide range of card designs featuring lovable cartoon characters from many renowned professional artists.

Have you ever wondered what these characters can teach you about marketing and growing your practice or business?  Other than being funny, cheerful and witty,  these characters can provide great marketing tips to keep your practice or business busy and bustling with customer bookings for the summer season.

Without further ado, here’s the marketing tips you’ve been waiting for, delivered by our very own lovable cartoon characters.

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Appointment Cards,Birthday,Bookmarks,Brushing Timers,Business Cards,Calendars,Cards,Congratulations,Dental Floss,Gift Certificates,Giveaways,Halloween,Holiday,Kids Activity,Laser Cards,Leashes,Lens Cloth and Case,Lip Balm,Magnets,Marketing Tips,Moving/Announcement,New Year's,Pens,Pet Food Lids,Pet Food Scoop,Promotions,Reactivation,Recall/Reminder,Referral Cards,Services,Supplies,Sympathy,Thanksgiving,Toothbrush,Toothpaste Squeezer,Tote Bags,Wall Art,Welcome and Thank You

Just in Time! Summer 2011 Dental Catalog has Arrived.

9 Jun , 2011  

Summer is just around the corner and what a better way to celebrate the warmth and beautiful weather than with bright and colorful personalized products.  To help get your practice busy for the summer season, Sharper™ has just released our new Summer 2011 Dental Catalog!

In this book, we’ve got everything from personalized recall postcards/laser cards to tote bags and peel and stick appointment cardsClick here to view our new Dental catalog online.  If you prefer to have a catalog mailed to you, click here to order or call 1-800-561-6677 to request a copy.

Sending personalized recall products to remind patients of upcoming scheduled appointments or return visits is an easy and affordable way to promote good oral health and motivate patients to maintain a healthy smile.

Here are some of my favorite recall postcard designs that also comes in a peel and stick, business card and tote bag formats:

Portray a professional image by coordinating designs for all your patient communications. This will help build your brand and also save you money.

Purchase 3 products – 15% OFF – Promo Code MATCH3
Purchase 4 products – 25% OFF – Promo Code MATCH4
Purchase 5 products – 30% OFF – Promo Code MATCH5

Ordering is easy!  Visit e-sharper.com or call 1-800-561-6677.

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Marketing Tips,Promotions

Stock up on all your favorite card designs! BONUS OFFER!

3 Jun , 2011  

We’re making it easy for you to succeed this year with products that will help your practice or business stand out!

This month we are featuring effective and affordable standard postcards and reactivation postcards!  To make it even more affordable for you, we are offering 100 postcards/laser cards or 50 folding cards for FREEClick here for more information.

Draw attention to your services with recall and referral postcards.  Choose from any of our eye-catching designs to help acquire new patients and generate referrals.

Maintaining your current patient or client base is crucial for a profitable practice.  Keep your appointment book full by sending a personalized reminder to inactive patients to reacquaint them with your services.

Ordering is easy!  Visit e-sharper.com or call 1-800-561-6677 and one of our Product Consultants will be happy to assist you.

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Marketing Tips,Services

NEW May 2011 Dental Catalog – Ensuring Practice Success

18 May , 2011  

Looking for something new to spruce up your dental practice this spring?  Well, look no further, Sharper’s new May 2011 Dental Catalog is packed with thousands of innovative practice building ideas to help you grow your practice and look good doing it.

Patient communication is definitely the cornerstone to any profitable practice.  Learning how to reach out and connect with your patients are some of the most important things you can do to encourage patient loyalty, generate referrals and acquire new patients.

Let us help you put your best smile forward with some of our unique product offerings.  Our line of Artistic Licenses include the lovable Garfield®, the hilarious cartoon family of Baby Blues®, and the winner of the National Cartoonists Society award for “Best Comic Strip of the Year, Pickles™.  Moreover, we’ve got professionally designed  dental peel & stick appointment cards, standard appointment cards, postcards, folding cards, laser cards and our new referral cards.

Here are some of our most popular dental designs:

Want to see what these products look like with your own personalization?  Simply click on the image, add it to your cart then click on “Personalize Now”.  Our online personalization tool will allow you to instantly personalize a product with your own contact information.  You will be able see what your product will look like (with your own personalization) before you place your order.

We’ve got tonnes of other marketing ideas in our new May 2011 Dental Catalog.  View it online, or click here to request a copy.

Promote your practice and ensure success with great products from Sharper™.

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Marketing Tips

May is Healthy Vision Month

6 May , 2011  

Healthy vision starts with education and being proactive about your eye health.  In May of 2003, the National Eye Institute declared May as the official month to promote healthy vision.  The institute’s main initiatives for the month of May are to raise awareness for healthy vision and make it a priority for people around the world.

Raising awareness for healthy vision starts with encouraging people to do regular complete eye exams that involves checking the eye pressure to detect certain vision conditions and diseases such Glaucoma, AMD and Amblyopia.

So what can you do this month to protect your vision?  Here are a few things you can do to keep your vision healthy and your eyes in tip-top condition.

  • Make an appointment with your optometrist today for a comprehensive eye exam.
  • Make an effort to check on your family history – certain eye diseases and conditions may be hereditary.
  • The sun’s UV rays can be harmful for your eyes – so be sure to wear sunglasses when going outdoors.
  • Smoking  – try to quit or cut down.  This habit is as harmful to your lungs as it is to your eyes.  If you are a non-smoker, but you are exposed to second hand smoke on a regular basis, you’re still at risk.
  • Maintain a rich diet in leafy greens, omega-3 fatty acids and carrots.
  • If you are a contact lens wearer – make sure your contacts are thoroughly cleaned every day.  Regular hand washing can also help to keep your eyes clean – especially if you have a habit of touching/rubbing your eyes.
  • Most important of all – get enough sleep and rest.  Your eyes need as much rest as your body.  This is extremely important if your job requires you to work in front of a computer monitor.

How are you participating in Health Vision Month?  Share with us some of the things you are doing this month to maintain your optimal vision health by leaving a comment below.

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Marketing Tips,Services

E-sharper.com – New and Improved!

15 Apr , 2011  

After eight long months of hard work and dedication  – the new and improved e-sharper.com is launched!  Revitalized with a new look and boasting many new features, e-sharper.com now offers a fun and easy shopping experience for all your promotional and communication products.

Redesigned with the customer’s shopping experience in mind, the new look boasts a clean concept that makes it easier to search and view products.  One of our mains goals of the redesign was to provide our customers with an interactive online shopping experience.  We wanted to make marketing and growing your practice or business fun and enjoyable.

Here are a few of the new features you will see when you visit the new e-sharper.com:

  • Easier product search and navigation.
  • Instant access to our online digital catalogs.
  • Easily track your order status and history.
  • New editing tool to help you effortlessly create all your personalization online.
  • Free instant online proofing.
  • Increase exposure of our monthly promotions to help you save money.
  • A centralize hub to access all of our most recent blog articles for marketing tips on how to grow your practice or business.
  • Easier access to our social media activities to help you stay abreast with industry updates and news.
  • Increase awareness of Sharper’s corporate and community activities.

We’re sure you’ll love shopping on our new website as much as we’ve enjoyed designing it for you, so visit our new website, make an order online and will give you 10% off your purchase.  Quote promo code NEWWEB in your shopping cart when making your order.  Hurry, this promotion expires May 31, 2011.

Shop online today and save!

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Marketing Tips

March is Save Your Vision Month!

14 Mar , 2011  

To help celebrate Save Your Vision Month, the American Optometric Association (AOA) is encouraging everyone to preserve their eye health and prevent vision loss with age-specific tips.

While maintaining your eye health through regular check-ups with your optometrist is important, knowing how to care for your eyes on a daily basis can also help.  According to the AOA, “there are specific tips to follow to preserve eye health and vision based on a patient’s age.”

Here are some age-specific tips (from a recent AOA press release) to help maintain your eye sight and health:

Ages 20s & 30s

- Eat foods rich in six nutrients – antioxidant lutien and  zeaxantin, vitamins C and E, essential fatty acids and the mineral zinc.  Foods that contains these rich nutrients include broccoli, spinach, kale, corn, green beans, peas, oranges and tangerines.

- People who smoke have an increase risk of developing age-related macular degeneration and cataracts due to exposing their eyes to high levels of harmful chemical.

- Protect your eyes from harmful UV radiation by wearing sunglasses.

Ages 40s & 50s

- Exercising regularly will help people in their 40s and 50s maintain overall health and keep their vision in shape.

Ages 60s and beyond

- Regular check-ups with an optometrist to ensure any diseases including macular degeneration, glaucoma and cataracts are detected early and treated appropriately.

How is your practice or business celebrating Save Your Vision Month?  Share with us some of your stories by leaving a comment below this post.

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Cards,Marketing Tips,Promotions,Referral Cards

Referral Cards Bonus – Only A Few Days Left!

23 Feb , 2011  

There are only a few days left to get 100 Referral Postcards for FREE!  Referral Postcards make growing your practice or business easy and affordable!

Referral programs are an effective marketing strategy that is low cost and very simple to initiate.  Practices and businesses can utilize a referral program to attain sustainable growth.  Referral programs can vary depending on the objective that you want to achieve, but the main criterion is to grow your patient or client base with the help of your existing patients or clients.  And, the best part is that the referring cycle doesn’t just stop at a referred patient or client – the newly referred patient or client might also become a referrer.

Here are some key benefits of having a patient or client referral program:

  • Referred patients or clients are potentially better leads.
  • The quality of your service is being marketed for you at very little cost to you.
  • Referred patients or clients have a tendency to be less price sensitive because they’ve already got the information ahead of time from their referrer.
  • Referral programs can double or even triple your business, if done correctly.
  • Word of mouth advertising at its finest!

Give our Customer Service Center a call today at 1-800-561-6677 to find our how our referral products can help you start your new referral program or enhance your existing one.

Click here to find out how you can get receive 100 Referral Postcards for FREE.

Referral programs.  Easy and affordable.  Give it a try!

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Appointment Cards,Birthday,Cards,Marketing Tips,Moving/Announcement,Welcome and Thank You

Top Pick for the ideal marketing strategy.

15 Feb , 2011  

If you’ve ever had a chance to look through our catalogs, you’ll notice that in every book we have chosen a few special card designs to help you achieve success in your marketing strategies.

Here is a quick glance at a few of our Top Pick to help contemporary health professionals grow their practice or business:

Perfect for patient or client referrals:

Ideal for patient acquisition:

Ideal for increasing patient or client loyalty:

Great for patient or client retention:

Perfect for patient or client reminders:

Looking for more ideas to build your practice or business? Request a copy of our latest Contemporary Health catalog today.  Simply click here or give our customer service center a call at 1-800-561-6677 and one of our product consultants will be happy to assist you.

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Marketing Tips

February is Heart Month…get out your toothbrush?

8 Feb , 2011  

It’s easy to see why February was chosen as Heart Month…all the promotions and advertising surrounding Valentine’s Day is a constant reminder of the importance of a healthy lifestyle and the impact on the heart.  However, did you ever think about how good oral health impacts the heart? When I first heard about this assertion, I must admit, I was a little skeptical and decided to do a little more research on the topic.  As it turns out, I found several articles referencing the association between oral health and heart heart.  Here’s an excerpt from the Mayo Clinic website*:

Your mouth is normally teeming with bacteria.  Usually you can keep these bacteria under control with good oral health care, such as daily brushing and flossing.  Saliva also is a key defense against bacteria and viruses.  It contains enzymes that destroy bacteria in different ways.  But harmful bacteria can sometimes grow out of control and lead to periodontitis, a serious gum infection.

When your gums are healthy, bacteria in your mouth usually don’t enter your bloodstream. However, gum disease may provide bacteria a port of entry into your bloodstream.  Sometimes invasive dental treatments also can allow bacteria to enter your bloodstream.  And medications or treatments that reduce saliva flow or disrupt the normal balance of bacteria in your mouth also may lead to oral changes, making it easier for bacteria to enter your bloodstream.  Some researchers believe that these bacteria and inflammation from your mouth are linked to other health problems in the rest of your body.

Cardiovascular disease. Research shows that several types of cardiovascular disease may be linked to oral health.  These include heart disease, clogged arteries and stroke.  Although in some research periodontal disease seems to be associated with heart disease, more studies are needed before the link can be confirmed with certainty.

*http://www.mayoclinic.com/health/dental/DE00001

How are you showing your support for Heart Month?  Please share some of your stories by leaving a comment below this post.

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Kids Activity,Marketing Tips,Toothbrush,Tote Bags

Have you heard? National Children’s Dental Health Month is here!

2 Feb , 2011  

This February, educate your patients on the importance of good oral health while promoting National Children’s Dental Health Month.  It’s the perfect opportunity to visit schools and connect with the community.  Make it fun by providing kids with personalized Sqwiggly toothbrushes, activity sheets and a tote bag.  You’ll make a memorable impression, and when it comes time for a dental appointment they just have to look at the contact information on the toothbrush you gave them!

Thank you to all the dental professionals who are making a difference in kids lives by participating in National Children’s Dental Health Month!

We would love to hear how your practice is helping to promote children’s oral health this month.  Please share your stories with us by leaving a comment below this post.

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Marketing Tips

Be the driver – not the follower

21 Jan , 2011  

Are you running out of ideas to market your product or services to your patients or clients?  It’s a road block that most often arise when our creative juices stop flowing – and it happens to everyone.  Marketing, in my opinion, is fast changing and competitive.  It’s an industry that feeds on creativity and rewards those who shall we say, “thought of it first”.  Marketers face a never ending battle to be different – to bring forth the next big creative idea and that we all know takes a lot of planning.  However, sometimes creativity is all about looking outside the box and looking for ideas the unconventional way.

A good way to  spark new life into your marketing plans is to do things differently.  Look at what your competitors are doing and try to see how you can do it differently and better.  People are always looking to see and experience something different.  This might take some thinking and researching because it’s risky to do things the unconventional way.  However, look at all the risk takers today – who knew social networking would be such a big thing!  Look at Groupon, a company that started with a simple and different idea is now valued in the billions.

If your practice or business is use to using billboards to advertise your brand then maybe you should consider advertising on social networking sites or popular blogs  to further expose your brand.  Moreover, if you’ve never contacted your patients or clients personally with direct mail advertising then maybe that’s a tactic worth exploring.  Personal contact advertising will help you build lasting patient/client relations.

Try using a holistic approach to develop your marketing ideas.  Marketing doesn’t just affect one part of your practice or business  – most of the time marketing initiatives are implemented company wide.  Be creative by catering an initiative to the strengths of each department while making sure everyone is working to achieve one final goal.

What are you doing differently to boost your marketing efforts?  Please share some of your ideas with us by leaving a comment below this post.

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Marketing Tips

Top 3 practical ways to grow your business or practice

18 Jan , 2011  

Creativity and being proactive is the key to growth and longevity of a business or practice – and it’s becoming more prominent in the post recession era.  Many businesses and practices are intuitively thinking of creative ways to grow and secure a loyal client or patient base.  However, creativity doesn’t necessarily mean pulling something new out of a hat all the time.  Many times, being creative with what you already know is the best bet because it will save you time on research and  planning, and  since you’re already familiar with the initiatives, implementing your ideas will be a walk in the park.

Here is what I consider to be the top 3 ways a business or practice can grow by easily looking at the strategies and tactics that work.

1) Create life time loyalty by communicating effectively.

Client loyalty is definitely what all businesses or practices should strive to achieve.  Imagine how great it would be to have overflowing files of loyal clients or patients.  They’re the one you can count on to stay on track with appointments and follow your consultative recommendations.  Moreover, they are also the people who will send you the best referrals.

Client or patient loyalty is not something you stumble upon.  Be proactive, encourage and nurture this relationship with your clients or patients by offering Personalized Giveaways, sending Thank You cards and keeping track of birthdays are all great ways to show clients or patients that you value their business.

2) Encourage referrals by asking for them and expressing your gratitude.

Considered to be the best and most cost effective ways to grow your business or practice, referrals are truly what word-of-mouth advertising is all about.  There is nothing better than your clients or patients  spreading good words about your business or practice – it’s priceless.  Let them know that you welcome new clients or patients especially their friends and family.  Actively seek clients or patients’ recommendations by handing out Referral Slips or Cards at the end of an appointment.

When you receive a new referral, make sure that you express your gratitude to both the new client or patient and the person who referred them.  A good way to keep the referral cycle spinning and to show your appreciation is to send Welcome or Thank You cards, or be creative with a Personalized Giveaway.

3) Attract new clients by actively promoting your practice.

Playing the waiting game is not going to help you grow your business or practice.  Take charge of your success by actively finding new patients or clients.  Exuding a proactive presence in the community will help to enhance your ethos and attract potential patients or clients.

Show that you care about the health and wellness of the community by speaking at events about your profession and how it can benefit everyone as a whole.  Using Personalized Brochures can be a great way to convey your key messages to listeners.  Partnering with local businesses and swap Business Cards, Magnets or Pens is another great way to get your name out there.  Be the business or practice that everyone is talking about and watch your appointment book fill with new clients.

How are you planning to grow your business or practice this year?  Please share with us some of your ideas or opinions by leaving a comment below this post.

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Marketing Tips

Marketing Creates Perceived Value

14 Jan , 2011  

A recent article posted on the website, Get Rich Slowly really brought my attention to the impact that marketing can have on…almost anything!  The article, All Value is Perceived Value by April Dykman, talks about Rory Sutherland’s TED presentation on advertising’s objective to create “perceived value” and why that isn’t such a bad thing, in some cases.

The post argues that putting value to something is all about perception.  Perception has changed the way we view and bring value to things.  We perceive things to have value when it symbolizes meaning to our lives – therefore, causing us to be drawn to tangible things such as expensive luxury cars, big houses and designer clothes.  However, that may not be such a bad thing as perceived value is relative and may not be the same with everyone.

Dykman draws a great example of perceived value when she talks about wine and the value people put on an expensive bottle of wine compared to a “cheap $5 bottle”.  People, other than top wine tasting experts, may put more value on a bottle of wine and think it tastes better if its expensive – but, in reality it may be a cheap brand.

Let’s look at the Yoga fitness industry – within the last 2-3 years marketing has made the industry go from something you can do at home for free to a multi-million dollar industry.  Yoga’s popularity is greatly due to the power of marketing.  Before celebrities like Madonna started endorsing the workout routine, Yoga wasn’t valued as much as it is now.  People started putting value to it once marketing help to change their perception.  Now, we see beautiful Yoga boutiques charging as much as $25 for a one hour session, retail industry catering to Yoga enthusiasts are also growing substantially, and the profession of being a yoga instructor has also grown wide popularity within the last couple of years.

Social media has also grown wide popularity due to the perceived value that people place on it.  What started out as a network to help people stay connected with each other has grown into a multi-billion dollar business – and this couldn’t have happened if marketing wasn’t doing its work behind the scene.  Social networking, says Sutherland, “helps people appreciate what they have because it lets them share news and give “badge value” to every day, trivial activities”.  Marketing has the power to put value on anything – and it’s how you market a product that makes it successful.

So, how do you see marketing playing a role in how we perceive value in our daily lives?  Please share some of your thoughts and opinions by leaving a comment below this post.

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Marketing Tips,Services

Sign-up for Sharper’s email promotions today and save!

12 Jan , 2011  

Would you like to receive promotions and updates on the latest Sharper™ products and services?  Our email promotions are specifically catered to give your practice or business the best deals every month so you can market your products and services without putting a dent in your marketing budget.

A good way to watch your budget is to cater your marketing strategies towards our email promotions.  For example, this month is a good time to stocking up on appointment cards – click here for more information.  Our email promotions can help you plan ahead and strategize your marketing plan to suit the needs of your practice or business.  Investing in the right marketing tool is crucial, and we want to ensure that our products are helping your practice or business grow.

For over 26 years, customer service and satisfaction, and fair pricing has always been the mandate at Sharper™.  We pride ourselves in offering our customers the highest quality products for the best price possible – and if you can find a better price anywhere else, we’ll be happy to match it for you.

If you would like to receive monthly email promotions from Sharper™, please visit our website at www.e-sharper.com and kindly complete the sign-up form.  All personal information collected is kept in accordance with our Privacy and Security Policy.

Click here to view our current January promotion.

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