It’s the perfect time of year to be using gift certificates to promote your practice or business.  Holiday shoppers are starting to do their Christmas shopping early, so what a better way to get your appointment book filled up than by offering gift certificates of your services and products.

Generate new business by offering gift certificates as a great gift idea, send them to your most valuable patients or clients as a thank you for their loyalty, or use them for promotional giveaways.  Our gift certificates feature a die-cut to insert your own business card, choose from our standard layout or customize your own.  Sharper™ Gift Certificates can be mixed and matched in lots of 25.

For a limited of time, receive 20% OFF Gift Certificates when you order 50 or more.  Quote promo code P1011D.  Hurry, this special offer expires October 31, 2011.

Ordering is easy! Call 1-800-561-6677 and one of our Product Consultants will be happy to assist you or visit e-sharper.com to shop online.

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At Sharper™, we believe that practice success begins with great products.  That is why our new Fall 2011 Dental Catalog is packed with hundreds of  great ideas to successful market your practice.  In this season’s book, we are featuring our new Seasonal Collection line of Thanksgiving and Holiday Cards, 2012 Calendars and much more.  In addition, we’ve got great seasonal savings that you can take advantage of to showcase your practice while saving you money.

Building patient loyalty  and encouraging referrals are the two most important cornerstones for your dental practice success.  At Sharper™, we understand every dental practice is unique.  Which is why we offer a wide selection o f personalized patient communication and promotional products.  You choose what’s right for you and your patients or colleagues from hundreds of popular character and dental-themed designs.  The quality of your dental practice will be reflected in these exceptional and unique products.

Here is a preview at what’s new in our Fall 2011 Dental Catalog:

NEW Holiday Card Designs

NEW Thanksgiving Card Designs

NEW Character Seasonal Card Designs

NEW 2012 Magnet Calendar Designs

To request a copy of our Fall 2011 Dental catalog, click here to order or call 1-800-561-6677 and one of our Product Consultants will be happy to assist you.

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Summer is just around the corner and what a better way to celebrate the warmth and beautiful weather than with bright and colorful personalized products.  To help get your practice busy for the summer season, Sharper™ has just released our new Summer 2011 Dental Catalog!

In this book, we’ve got everything from personalized recall postcards/laser cards to tote bags and peel and stick appointment cards.  Click here to view our new Dental catalog online.  If you prefer to have a catalog mailed to you, click here to order or call 1-800-561-6677 to request a copy.

Sending personalized recall products to remind patients of upcoming scheduled appointments or return visits is an easy and affordable way to promote good oral health and motivate patients to maintain a healthy smile.

Here are some of my favorite recall postcard designs that also comes in a peel and stick, business card and tote bag formats:

Portray a professional image by coordinating designs for all your patient communications. This will help build your brand and also save you money.

Purchase 3 products – 15% OFF – Promo Code MATCH3
Purchase 4 products – 25% OFF – Promo Code MATCH4
Purchase 5 products – 30% OFF – Promo Code MATCH5

Ordering is easy!  Visit e-sharper.com or call 1-800-561-6677.

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It has been a busy past few weeks in the Creative Services Department at Sharper™.  Orders for 2011 calendars, holiday cards, business cards and stationery and appointment cards have been flowing in as everyone prepares for a hopeful and positive year ahead.  But there was one job that went across my desk the other day that I thought was a really nice spin on the  holiday gift certificate idea.

Sharper™ has a great selection of existing gift certificates to choose from, but perhaps you have a special holiday card from our Holiday and Calendar Store in mind that you would like to combine with a gift giving message? This was what one of our customers decided to do and it worked beautifully!  With Sharper™’s Custom Creations process, you can take any design that we offer and simply change the copy on the front for a minimal cost.  Next, you can add copy to the inside of the greeting card, offering a discount in the new year or a special gift to claim the next time they come in.  Here are a few copy change ideas to show you just how easy it can be:

A Holiday Gift for you from your Veterinarian team. Season’s Greetings.

A Bright and Shiny gift to you and your family from your Dentist.

A Sweet Gift of Health and Happiness from your Chiropractor.

A gift for you this holiday season from your Audiologist.

ABC Clinic would like to take the time to say Thank You.

These are just a few possibilities.
Make your holiday greeting special this year.  The Sharper™ Creative Services team will customize a gift giving design, just for you.  By putting that extra special touch into your Holiday messages this year, you can show your colleagues, patients or clients how important they are to you and the success of your business.  Happy gift giving! We will be watching for your special request.  I always love to see a creative touch

Personalized Gift Certificates are a wonderful tool for all practices or businesses!

The reason for this statement is that they are 100% customizable and all designs come with die-cuts.  This is the magical marketing part! Within those die-cuts you can place many different items such as Business Cards, Personalized Magnets, Peel & Stick Appointment Cards, Standard Appointment Cards, or our brand new Folding Appointment Cards!  The great thing is that on most of these products you can include important information about your office/practice such as business moving announcements including a customized map, logo,  company hour changes, services or service changes or a coupon or promotional item.  Again these items can be printed directly onto the Gift Certificates or on the item you place into the die-cuts.

If you have any creative ideas or design suggestions we will work with you directly to make your Gift Certificates original and very unique!

A little while ago I had a phone call from a therapist who loved our Restore and Replenish massage therapy business cards.  She said the design fit perfectly with their decor and artwork in their office.

While we were discussing this design, they mentioned they also use gift certificates.  You can imagine how happy they were to hear that we have this same design available in gift certificates!

I had to let this customer know that this popular design is available in other products as well, such as appointment cards, bookmarks, thank you & welcome folding cards, massage therapy postcards, personalized magnets, totebags and more!  When they heard about the Coordinate Your Image promotion where you can save up to 30% off when buying different products with the matching artwork, they decided to get some totebags and postcards as well!

This customer was very happy to be able to order the Restore and Replenish artwork on a variety of products.  Check out our website for a design that suits your practice or business today!

Help your patients or clients find the perfect way to celebrate their mothers by offering them personalized gift certificates for your services. Double the impact by inserting coordinating massage therapy business cards or personalized magnets in the die-cut slots of the gift certificate.

We have a wide selection of beautiful designs for massage therapists, chiropractors, and other contemporary health professionals. Designs can be mixed and matched in lots of 25, so be sure to keep personalized gift certificates on hand of the holidays, Valentine’s Day, weddings, graduation, birthdays, and countless other occasions.

In today’s world, it’s all about how to make a dollar seem like ten. Who out there doesn’t scour the coupon books and flyers to see how much could be saved? Even if you don’t scour the pages, the moment you see the words FREE or SAVE, you look; admit it, you can’t help but look.

So what better way to get patients and clients to walk in your door, or ensure customer loyalty, than with gift certificates. Let them know you appreciate their business – actually, let me rephrase that – you appreciate the relationship you have or are about to build. Business is secondary, personalized attention in primary; that’s what makes people come back for more.

There are a variety of ways to layout the inside of your gift certificate:

• you can simply have the pre-printed kind;
• you can ask to have a blank expiry date line added;
• or you can go absolutely wild and crazy and create something one-of-a-kind.

Sharper gift certificates even come with slits to hold anything from massage therapy business cards, chiropractic business cards, to grooming appointment cards; or have you thought about a “Refer a Friend” card? Or maybe a buy or visit x-number of times get something free card; a coupon card, a calendar card, I could go on. The opportunity is there… so entice me.

Even if you don’t use the slits to actually hold anything, it doesn’t mean you have to leave an empty space. Ask us to print your logo, your name/address – whatever you want between the slits.

You may even find a matching product to go with your gift certificate; go ahead, click the images and see for yourself.

If you are in North America, then you are aware that we just lost an hour. Our clocks sprung forward and if you are anything like me, you have yet to spring forward along with it. You might need an extra boost to get you feeling energized, motivated and in the Spring/Summer spirit.

Perhaps, your patients and clients are feeling the same way. They might need some orthodontic recall cards, chiropractic appointment cards, veterinary reminder cards or personalized gift certificates to remind them of the great service/care you can offer them.

Sharper™ caters to several specific markets.

• Dental
• Contemporary Health
• Veterinary & Pet Care
• Vision & Hearing
• Financial & Insurance
• General Business

SPECIAL OFFER…

Stock up on all your favorite products or choose any of our designs!
Receive 100 Postcards/Laser Cards or 50 Folding Cards for FREE!
Offer expires March 31st, 2010

Click here for more information

As the saying goes, “‘Tis better to give than to receive“.

This is true for sending your patients/clients home with personalized gift certificates. Personalized gift certificates are not just a holiday thing. Other uses for gift certificates include;

• Birthdays
• Celebrations
• Referrals
• A simple thank-you

Our personalized gift certificates are perfect for printing anything you want on the inside. You can use them for a specific event (i.e. Moving Announcement, Clearance Sale) or you can leave blank spots where you can fill in the specific dollar amount and specific service/product that is being gifted.

The best part of our personalized gift certificates is they all come with die-cuts that allow you to easily insert your custom business cards or perhaps one of our magnetic business cards.

Just remember, that by giving back to your patients, you will receive in return. The more you give, the more they will give back by referring new clients to you and trying other services you. Guess we could even call them ‘Give Certificates’ rather than ‘Gift Certificates’.

Here’s one of my favorite gift certificate designs:

It is just about that time…

When the trees start blossoming, everything starts turning green and rabbits shed their white winter coat. The air is crisper, the days get longer and the sunshine is beautiful. It is Spring!

I am always reminded of Easter around this time of year. It is fast approaching and before you know it, it will have come and gone.

Why not stock up on some holiday product to tell your clients that spring time is a fresh start and appointments are important in maintaining their overall health?

Check out our Easter plastic supply bags!
Plastic supply bags are an excellent tool to sending your clients home with as many practice building goodies of your choosing. Fill the bags with our personalized wall calendars or gift certificates.

SPRING TO IT!

Patients and clients will be impressed when they open up a Sharper gift certificate and see your business card professionally displayed inside. It can easily be removed from the die-cut slots, making it a great way for people to keep your practice or business information on hand for future reference.

Receive a special discount of 10% when ordering both personalized business cards and gift certificates.

There are very few people that aren’t animal lovers, or at some time in their lives haven’t been blessed with a cute and cuddly furry friend. Traditionally we see them on all types of personalized reminder cards, appointment cards, business greeting cards, and they always bring a smile to an otherwise hectic day. That’s why I am so excited about this new line of Sharper™ postcards called Hugs & Kisses. Sharper™ has recently partnered with talented photographer, Gregg Cuddiford who presents the joy of animals through his charming collection of animal portraits. The detailed imagery of each portrayed animal character is visually strong on its own, so when the design team at Sharper™ began to work on these postcards, it was decided that “a picture was worth a thousand words”…no need to embellish with headings and overpowering typeface.

Enjoy this light-hearted approach to your marketing initiatives. Use them as appointment reminder postcards, recall cards or to thank patients or clients for their referrals. Couldn’t we all use a hug, maybe even a kiss, especially when it comes to busy schedules and often missed appointments? With no words on the front of the postcard, you are free to include your message in more detail on the back when you personalize the postcard. As a bonus, Sharper™ has also introduced reusable tote bags, gift certificates and magnets featuring these lovable friends. Your patients or clients will love to keep them to reuse when they take them home. Hugs & Kisses images are the perfect way to brand your practice or business and to “seal your message with a kiss”.

A referral program is a great way to build relationships with existing patients or clients, while generating new business. A successful referral plan does not have to be complicated.  Follow the simple steps below to create your own plan to obtaining new patients or clients.

Step 1: Determining your offer

• What are you trying to achieve?

1. Are you a new practice or business looking to quickly grow your patient or client base?
2. Are you an established practice or business that would like to maintain a consistent, yet smaller number of clients?

• What should you offer?

1. A highly motivational incentive would be an offer for a free service or free gift
2. A targeted motivational incentive would be to offer a free upgrade or ‘add on’ to their next service.

Step 2: Get your cards or gift certificates ready

• Now that you’ve established what you will be offering, make sure you have the materials in place send out your acknowledgments.  Sharper™ has a wide range of business thank you cards, as well as personalized gift certificates. This gesture will strengthen your relationship with your clients and ensure they feel appreciated.

Step 3: Tell your patient’s or clients about your referral program

• This is the most crucial element to the success of your referral program. The reality is that most patients or clients do not realize the importance of referrals and need to be informed that you do appreciate new business.
• Send business greeting cards or personalized reminder cards to communicate the details of your referral program.

The most important thing to remember is, be proud of your practice or business and don’t shy away from actively seeking referrals.  Implementing a referral program is one of the easiest and cost-effective ways to grow your practice or business.