Feel like your office needs some sprucing up? Freshen up your space with wall art from Sharper™. Any of our dental recare cards or dental recall cards can be turned into professional-quality full color prints, available as posters, laminated, or block mounted.

For a modern and upscale atmostphere, try these designs:

W-1024                          W-1222

For a kid friendly, family-orientated atmosphere, try these designs:

W-1042                          W-1035

Special Offer!
With the following promotion, you can change out your decor every few months…Buy 1, get the second half price. Quote promo code WA10. This offer ends June 30, 2010.

Postcard marketing is an affordable way to stay in touch with patients or clients. You can send eye care postcards as an appointment reminder, to prospect new business, or to promote your services. The possibilities are endless!

The most effective eye care postcards have a specific goal in mind. Ie. To book their next eye exam. Some other goals include:

• Notify and reschedule a missed appointment
• Educate on eye-related diseases and low-vision problems
• Renew their prescription
• Offer a discount/promotion
• Announce a new product or service

It is always important to connect your marketing efforts with the “brand” of your practice or business. Combining the look of your vision postcards with your eye care appointment cards, business cards and reusable tote bags will have your patients or clients, as well as prospects remembering your practice or business over the competition.

Try long-lasting promotional tools such as personalized magnet calendars, magnetic business cards and reusable tote bags to keep your contact information visible year-round!

Check out some of our latest eye care postcards:

Let’s face it…no matter how much dentists educate their patients on the risks of tooth decay, Halloween is a time when sugary treats are sometimes too tempting to resist! So, instead of advocating total candy avoidance, dentists should take this as an opportunity to instill good oral health practices:

1) Add Kids Sparkle personalized toothbrushes to dental tote bags

2) Dental recall cards are not just for reminding patients about upcoming appointments! Use the back of the cards to highlight how kids can protect their teeth and gums and include as a give-away.
Messages could include tips such as
- Be careful when eating hard candy to avoid tooth chips
- Remember to brush and floss
- Ensure parents inspect all treats before consumption

3) Include sugarless gum as a give-away, as it’s a fun alternative to candy and it reduces the amount of bacteria in the mouth

4) Use Halloween themed reusable dental supply bags so that kids can use them for trick or treating.

Remember...the main reason you are sending your personalized recall or reactivation postcard is to get noticed and to call your patients or clients to action. As the economic downturn has made it a lot tougher, the messages on all your business communication products needs to be more innovative, colorful, and more targeted to the recipient, but at the same time affordable.

At Sharper™, our in-house design team focuses on creating clever designs with high impact, suitable for all your communication needs. Top selling postcard designs are monitored, trends are documented and considered, and suggestions from our customers are always taken into consideration before we go to the drawing table. The design team always strives for carefully crafted messages that are either humorous, serious or very business-like. Only the very best stock photography is used and an original spin is always applied. Every design is produced with tender loving care, and available to you at a fraction of the cost of an advertising agency service. By personalizing the back of the card, you can make it your own for no extra charge. The attention-getting benefits of this approach to branding your practice or business is easy and economical. Check out all of our recall, reactivation, reminder and all occasion postcard and folding card designs for the Dental, Veterinary and Pet Care, Contemporary Health, Vision and Hearing , Financial and Insurance, and other general business. If you can’t find what your’re looking for, we will be happy to customize your message through our Custom Creations™. It’s quick, easy and very affordable. We’ll ask you a few questions and then provide a quote for design and printing.

After completing a quick on-line search to see what $45 could buy, here’s what I discovered:

• A book called ‘Dancing in Peanut Butter’
• 6 miniature saxophone ornaments
• Former Saturday Night Live star – Molly Shannon’s autograph
• 1 of 5 easy payments for a piece of as seen on TV workout equipment

Based on this on-line exercise it’s obvious that there are many ways to spend $45, but when it comes to your practice or business, the number one goal is to stretch those dollars as far as possible.

Here’s a great tip to help you attract more business and grow your patient or client base.  Add a black and white photo of you or your staff to business thank you cards, personalized reminder cards, and welcome postcards for a one-time fee of $45.  Once your photo is on file you can use it again at no additional charge.  The more you use your photo, the better value you get.

Benefits of adding a photo to your Sharper™ products:

• Creates an added level of familiarity between you and your patients or clients
• Helps you stand out from the competitors
• Gives your products an enhanced level of personalization
• With your photo on file it can be added to the personalization of future orders at no additional cost to you

The next time you’re shopping at Sharper™ don’t forget to ask about adding your photo.

Missed appointments are the ever-growing symptom of our busy lives. Missed appointment cards are a great way to reconnect and remind your patients or clients of their missed appointment with a friendly reminder to call and rechedule. Missed appointment cards are a wonderful opportunity to show that you value their business.

Are you trying to reduce no-shows? Sending appointment reminder cards and peel and stick appointment cards will help reduce your amount of missed appointments and make your practice or business more efficient. Don’t forget the power of personalized wall calendars, personalized magnets, and other giveaways as powerful tools to increase the loyalty of your patients and clients.

A referral program is a great way to build relationships with existing patients or clients, while generating new business. A successful referral plan does not have to be complicated.  Follow the simple steps below to create your own plan to obtaining new patients or clients.

Step 1: Determining your offer

• What are you trying to achieve?

1. Are you a new practice or business looking to quickly grow your patient or client base?
2. Are you an established practice or business that would like to maintain a consistent, yet smaller number of clients?

• What should you offer?

1. A highly motivational incentive would be an offer for a free service or free gift
2. A targeted motivational incentive would be to offer a free upgrade or ‘add on’ to their next service.

Step 2: Get your cards or gift certificates ready

• Now that you’ve established what you will be offering, make sure you have the materials in place send out your acknowledgments.  Sharper™ has a wide range of business thank you cards, as well as personalized gift certificates. This gesture will strengthen your relationship with your clients and ensure they feel appreciated.

Step 3: Tell your patient’s or clients about your referral program

• This is the most crucial element to the success of your referral program. The reality is that most patients or clients do not realize the importance of referrals and need to be informed that you do appreciate new business.
• Send business greeting cards or personalized reminder cards to communicate the details of your referral program.

The most important thing to remember is, be proud of your practice or business and don’t shy away from actively seeking referrals.  Implementing a referral program is one of the easiest and cost-effective ways to grow your practice or business.