It is never too early to plan ahead for any advertising and marketing you are thinking of doing for next year.  Moreover, by building a strong relationship with your existing patients before the new year starts, you can ensure their return  and a full appointment book in 2012.

If you’re thinking of sending out calendars, Sharper’s 2012 Tri-Fold Calendars are an economical year-round reminder.  Envelopes are included free with your order.  Ask us how you can easily customize designs.  Here’s a great idea…try having a few New Year’s resolutions for improved Oral Health printed on the back.

NEW YEARS RESOLUTIONS THAT ARE SURE TO PUT A BEAUTIFUL SMILE ON YOUR FACE IN 2012.

1. FLOSS DAILY. Brushing with a toothbrush just won’t completely do the job of removing plaque.
2. CHANGE YOUR TOOTHBRUSH AT LEAST EVERY COUPLE MONTHS.
   A new toothbrush will help build a beautiful new smile.
3. INCLUDE HEALTHY SNACKS IN YOUR DIET EVERY DAY. Choose fruit and veggies over sweets and soda.
4. VISIT YOUR DENTIST FOR REGULAR CLEANINGS AND CHECKUPS. Give us a call. We will be happy to set up appointments for you all at once or throughout the year.

Choose from a wide variety of designs, and if you see something that you would like to change slightly…let use know.  Our very talented Creative Services Team will be happy to set up your artwork just the way you want it.  You can take any of the Sharper™ Designs and add your own copy (front or back)

C-5059 Smile Waterfall

C-5075 Every Smile Is Beautiful

C-5060 Cosmetic - Seasons

And, if you want to remind them of their appointments, we have matching appointment cards for many of our designs.

Get ready for a great 2012. Plan ahead.

Calendars are a great way to keep your practice top-of-mind with patients all year-round.  Check out our Seasonal Collection for more great ideas.

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Sending postcards is one of direct marketing’s best kept secrets! It’s a simple and economical way to promote your services, stimulate referrals and reach out to patients or clients to keep your appointment book full.

Make sure to maximize your efforts by including some of these great ideas in your message:

• Differentiate your practice or business. Incorporate your logo or a free Sharper™ logo for visual impact.  Include a mission statement or an inspirational quote.
• Engage prospects. Spotlight your message with an exciting offer or coupon.  Include a listing of your unique services, a map of your location, and don’t forget to add your website address if your have one.
• Motivate existing patients or clients. Emphasize the importance of oral health by including an interesting statistic or fact.  Encourage patients or clients to come back in for their regular preventative appointments with an effective recall program.
• Appeal to new and former patients or clients with relevant imagery and message. Sharper’s selection of postcards offers a wide variety of designs to target different groups of patients or clients.
• Generate patient loyalty and keep your practice or business name top of mind. Send birthday greetings, wishes for the holiday season or simple reminders.

Send a postcard today and watch your practice or business grow!  Click here to shop our complete selection of postcards.

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At Sharper™, we believe that practice success begins with great products.  That is why our new Fall 2011 Dental Catalog is packed with hundreds of  great ideas to successful market your practice.  In this season’s book, we are featuring our new Seasonal Collection line of Thanksgiving and Holiday Cards, 2012 Calendars and much more.  In addition, we’ve got great seasonal savings that you can take advantage of to showcase your practice while saving you money.

Building patient loyalty  and encouraging referrals are the two most important cornerstones for your dental practice success.  At Sharper™, we understand every dental practice is unique.  Which is why we offer a wide selection o f personalized patient communication and promotional products.  You choose what’s right for you and your patients or colleagues from hundreds of popular character and dental-themed designs.  The quality of your dental practice will be reflected in these exceptional and unique products.

Here is a preview at what’s new in our Fall 2011 Dental Catalog:

NEW Holiday Card Designs

NEW Thanksgiving Card Designs

NEW Character Seasonal Card Designs

NEW 2012 Magnet Calendar Designs

To request a copy of our Fall 2011 Dental catalog, click here to order or call 1-800-561-6677 and one of our Product Consultants will be happy to assist you.

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Summer is just around the corner and what a better way to celebrate the warmth and beautiful weather than with bright and colorful personalized products.  To help get your practice busy for the summer season, Sharper™ has just released our new Summer 2011 Dental Catalog!

In this book, we’ve got everything from personalized recall postcards/laser cards to tote bags and peel and stick appointment cards.  Click here to view our new Dental catalog online.  If you prefer to have a catalog mailed to you, click here to order or call 1-800-561-6677 to request a copy.

Sending personalized recall products to remind patients of upcoming scheduled appointments or return visits is an easy and affordable way to promote good oral health and motivate patients to maintain a healthy smile.

Here are some of my favorite recall postcard designs that also comes in a peel and stick, business card and tote bag formats:

Portray a professional image by coordinating designs for all your patient communications. This will help build your brand and also save you money.

Purchase 3 products – 15% OFF – Promo Code MATCH3
Purchase 4 products – 25% OFF – Promo Code MATCH4
Purchase 5 products – 30% OFF – Promo Code MATCH5

Ordering is easy!  Visit e-sharper.com or call 1-800-561-6677.

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At Sharper™, we greatly value the feedback we receive from our customers when they complete our “Would You Recommend Us” survey.  Our customers tell us the things they love about our business, but most importantly they tell us the things that create customer service issues for them.  We also receive a ton of recommendations on how we can improve our business processes to better support our customers and their goals of growing their practice or business successfully.

An important trend with our customers has been the migration of ordering products online at our website www.e-sharper.com.  Since the majority of our products are personalized with contact information and branding like custom logos, we have heard a lot of feedback about how our site did not allow customers to quickly see how their products would look when printed.  They would have to request a proof, which would be sent by email or fax.  Way too labor intensive in this day and age of technology.

So we challenged our IT team to find an easy to use application for our website where customers could enter in the information they wanted to have printed on their product, change fonts, ink colors, logos, etc.  And boy, what they found for us was great!  If you have not been to the Sharper™ site recently, please visit www.e-sharper.com.  Boasting some exciting new features including a revamped look, our website will now allow you to easily search for your products and personalize it with our online personalization tool.

Furthermore, if you create a web account, your name and address information will auto-populate…saving time from manually keying it in.  All of this information is then stored in your account for easy retrieval when you reorder.  You will also see a digital proof which represents how your products will look when printed.  Don’t like the look – then quickly change it.

Needless to say, we love technology and I know our customers will too!  Happy shopping…

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Personally I have been looking forward to this New Year for a very long time.  2011 has great potential for bringing much happiness and joy!  Not necessarily more than other years,  but it’s always nice to have something positive to look forward to.

Why not the entire year!

If you didn’t get around to sending Holiday cards to your patients/clients, New Year’s cards are a different and interesting spin on the Holidays.

When I receive a “Happy New Year” folding card in the mail, it automatically puts a smile on my face.  A little reminder that it will be a great year to come!

How about this…

Is your office having an Open House for the New Year?

Are you offering a limited time promotion that you would like your patients/clients to know about?

Remember also that you are able to customize the back of any of our postcards or the inside of any of our folding cards at no charge, to express exactly how you are feeling about 2011.

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Let’s get social with Sharper™!

Follow us on Twitter or become a Facebook fan to receive great promotions, news, marketing tips and industry updates that only social media subscribers will receive.

This year try something a little different during the holiday season.  Encourage your patients or clients to keep their resolutions by sending personalized New Year’s greetings in one of Sharper™‘s beautifully designed New Year’s cards.

To ensure that your New Year’s card is successfully delivered, put them in the mail a little later to avoid them being lost in the Christmas clutter.  Use them to advertise special introductory offers, new staff, referral programs or just to tell them how much you have enjoyed having them as a patient or client in 2010.  Remind them to take care of their health during the upcoming year and to book their appointments early.

And another idea that is great to strengthen patient or client loyalty and stay visible all year round is to insert a 2011 Magnet Calendar into a large folding card. I know I always love to get a calendar magnet that I can put on my fridge.  It makes it so much handier when I need to make a call.

Sharper™ has an abundance of beautiful magnet designs this year that are real attention grabbers and will surely keep your name top-of-mind in 2011.

Happy New Year! Keep your communication open with patients and clients in 2011.  It’s the best way to build your brand and guaranteed to keep your appointment book full.

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Let’s get social with Sharper™!

Follow us on Twitter or become a Facebook fan to receive great promotions, news, marketing tips and industry updates that only social media subscribers will receive.

Every year we take our favorite card designs and display them on our Christmas Tree. This is an inexpensive alternative to traditional glass balls and really creates a unique look. Best of all, we enjoy sharing positive messages for the holiday season and the New Year with everyone who looks at them!

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Let’s get social with Sharper™!

Follow us on Twitter or become a Facebook fan to receive great promotions, news, marketing tips and industry updates that only social media subscribers will receive.

With the New Year sneaking up on us, this is a perfect time to get in contact with your patients you didn’t see this year!  Considering how busy all of our lives are, it’s especially nice to get a fresh reminder on Optometry and Audiology appointments that may have slipped your mind.  Here are a few suggestions on designs that will stand out against all the other mail your patients may receive.

Please also keep in mind that you can custom design the message on the reverse side at no extra charge.   Add a custom logo for a one time $45 fee or use one of our free logos.

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Let’s get social with Sharper™!

Follow us on Twitter or become a Facebook fan to receive great promotions, news, marketing tips and industry updates that only social media subscribers will receive.

It has been a busy past few weeks in the Creative Services Department at Sharper™.  Orders for 2011 calendars, holiday cards, business cards and stationery and appointment cards have been flowing in as everyone prepares for a hopeful and positive year ahead.  But there was one job that went across my desk the other day that I thought was a really nice spin on the  holiday gift certificate idea.

Sharper™ has a great selection of existing gift certificates to choose from, but perhaps you have a special holiday card from our Holiday and Calendar Store in mind that you would like to combine with a gift giving message? This was what one of our customers decided to do and it worked beautifully!  With Sharper™’s Custom Creations process, you can take any design that we offer and simply change the copy on the front for a minimal cost.  Next, you can add copy to the inside of the greeting card, offering a discount in the new year or a special gift to claim the next time they come in.  Here are a few copy change ideas to show you just how easy it can be:

A Holiday Gift for you from your Veterinarian team. Season’s Greetings.

A Bright and Shiny gift to you and your family from your Dentist.

A Sweet Gift of Health and Happiness from your Chiropractor.

A gift for you this holiday season from your Audiologist.

ABC Clinic would like to take the time to say Thank You.

These are just a few possibilities.
Make your holiday greeting special this year.  The Sharper™ Creative Services team will customize a gift giving design, just for you.  By putting that extra special touch into your Holiday messages this year, you can show your colleagues, patients or clients how important they are to you and the success of your business.  Happy gift giving! We will be watching for your special request.  I always love to see a creative touch