Spring is on its way! At least, that is what the weather channel tells me. And while I am thankful (I am not a big fan of winter), I am also dreading it a little. With the change in seasons and all the spring showers, it’ not spring flowers that i get… it’ s migraines.

Fortunately, I have learned the value of regular chiropractic care. It has been a life saver! A timely adjustment to my occipital region can prevent a migraine from starting, or even stop one in its tracks! Combine that with that electro-impulse thing and some regular massage therapy and I am good to go!

Unfortunately though, my chiropractor’s clinic has faced some tough times recently. Between the economic slow down and the deregulation of chiropractic care, business is not as busy as it once was. And his clinic isn’t the only one. After deregulation, many people just stopped going for chiro care and even massage therapy entirely. They have only seen the “cost” of regular care in terms of money, they haven’t yet understood what the “cost” is in terms of health. Health is much more than the absence of illness, pain, injury and stress. It is the presence of joy, relaxation, and energy!

For the patient, spring is a great time to address all those small aches and pains from the cold winter months. For the chiropractor, spring is the perfect time to send out reactivation cards and reminders to patients you haven’t seen in a while. Focusing your message on the real cost of missed appointments and the benefits of regular treatment are great ways to bring back those patients who have forgotten the real value of regular chiropractic care.

Sharper has a great selection of chiropractic cards, massage therapy postcards, massage therapy/chiropractic appointment cards, business cards, and magnets.

Take a little time with your spring cleaning this year to remind your patients (past and present, old and new) just how good they’ll feel after a spring tune-up!

I know I will…