I have been in the Graphic Design industry for 32 years, (yes, that was way before they had computers and even web! Oh my! How time flies!)

But still today, I find that the fundamental principles of design apply, and the best design solutions and most successful direct mail campaigns evolve from a well thought out plan, prepared ahead of time. Then, through a great working relationship with your designer and accurate communication, you will maximize your visual solution to ensure success!

A postcard is like a “mini” billboard. It needs a simple, yet bold message, easily absorbed by the viewer in less than 10 seconds and able to make the recipient turn it over to read more.

Sharper offers hundreds of existing designs to suit your needs; dental welcome cards, orthodontic recall cards, financial postcards, veterinary postcards

….but perhaps you have something special in mind? That’s where Sharper’s expertise in postcard and direct mail design can help you find the perfect solution.
Promote your practice or business and compliment your brand identity with easy, fast and economical Custom Creations™ from Sharper.

1. Who is my target audience? (family, mother, child, youth, senior, professional?)
2. What are the benefits that my practice or business offers the customer?
3. Is there a special offer that I am promoting with this direct mail piece?
4. Do I have a company logo that I will include on the postcard? Is it a high quality file that can be printed properly?
5. What is my call to action? What exactly do I want them to do…Call today? Come in? Make an appointment?
6. Do I have all of my contact information correct? Do I want to include a website address? (Make sure you include a return address at the top of the postcard. It gives the card a professional look.)

Now your are halfway there!