Logos and Brand Image:

Branding involves more than just putting your logo on everything. Every design element of every piece of stationery should coordinate to present a polished image that is unmistakably your own. Every time a patient sees a piece of paper from your office, they should immediately recognize that it came from your practice. That is what branding is all about — creating an impression and then making certain you reaffirm that impression once the patient walks in your door.

That means that all of your dental stationery, from dental business cards to letterhead, should carry common design elements that work together to strengthen your dental practice marketing goals. You should keep colors, fonts, sizes and typefaces consistent across all of your communications.