Whether you’re a Chiropractor, Massage Therapist, Podiatrist or alternative contemporary health professional – communicating about the importance of overall good health should be a constant topic with all of your patients and clients.

The year-round activity of sending appointment reminders and prospective mailings is a task that is always top-of-mind for most practices and businesses  – and rightly so.  However, an occasionally underrated time of year for patient and client communication (and in my opinion, the best time to celebrate good health!) are birthdays.

Here are the top reasons why sending birthday cards are quick, easy and effective.

• Sending them takes little time and effort - a couple mailings a month to patients or clients whose birthday is approaching will not disrupt the daily work flow.
• Patient or client loyalty will begin to soar! A birthday is a special occasion that is quite personal – your sincerity and appreciation will be clear and a stronger relationship with your patient or client is indisputable.
• Watch your referrals grow. Now that you’ve built a loyal relationship – friends and family of your patients or clients will soon become privy to the name of the Chiropractor/Massage Therapist/Podiatrist who always seems to remember their special day!