Reinforce the need for your chiropractic services by sending personalized birthday cards to your patients. Not only is this a nice gesture, but it also reminds patients that you are an essential part of their lifestyle and quality of life. Get the most out of your chiropractic birthday cards by including tips or a special offer.

A few of my favorite designs are:

New – All Sharper™ birthday cards are now available in a large size. The mailing cost of this size is the same as our standard version, plus you will have more room to include additional information…so order the large size and make your chiropractic marketing more effective!

A couple weeks ago I wrote about some of Sharper’s great looking vision recall postcards.   But what I didn’t mention is that we carry a range of eye care postcards for different occasions!

Reactivation postcards for lapsed patients…

Optometry themed birthday cards to help build relationships with patients…

Moving postcards to announce a new location…

And vision themed thank you and welcome cards…

No matter what type of eye care postcard you might need, we’ve got you covered!

I am currently going through the new product development process for Sharper’s financial market.  I’ve teamed up with the art department to create some great new designs that will be released in the coming weeks.  Our financial customers have specifically asked for cards that look masculine, professional and premium.

When I saw the first round of design proofs I became very excited to launch these new financial birthday cards to our customers.  Sharper’s financial professional customers made some excellent new product design suggestions and I know that they will be thrilled to see the end products.

The new financial birthday cards will be launched in the coming weeks so keep an eye on the financial professional section of our website to be among the first to get your hands on the new cards!

Before the new cards are released, take some time and poke around in the existing product sections and see how Sharper can help you by providing a broad range of marketing tools.

Does the thought of sending the same chiropractic birthday cards to your patients two years in a row make you cringe?  If so, then Mix n’ Match is for you!

Do you order your orthodontic recall cards 4 times a year because you pick out different designs for each season? Save yourself some time, Mix n’ Match is for you!

Want to save money on your financial greeting cards by stocking up on a variety of designs and getting a better price?  Mix n’ Match is for you!

With our Mix n’ Match policy you can pick different designs of the same product, and as long as they all have the same personalization, you get the quantity discount for the total quantity.  This allows you to save money by getting a cheaper price on products by stocking up on a variety of designs.  You’ll also save time with less frequent ordering.  And your patients and clients will love the variety of different designs!

One of the best tools for chiropractic marketing that will help build patient or client relationships are chiropractic birthday cards. Sending your clients a card on their birthday will reinforce your relationship by showing them that they are a valued part of your growing practice.

Chiropractic birthday cards come in a variety of designs to best suit your practice.

Adding chiropractic birthday cards to your marketing plan, is an easy and cost effective way to build your practice by creating long-term, loyal relationships.  The other great thing about sending out chiropractic birthday cards is it gives you the opportunity to inform your clients about the full scope of products and services offered by your practice.  personalize the inside of your chiropractic cards with a full listing of services or a special offer to those who refer a friend or family member.

You probably won’t find dental birthday cards at your local card shop — especially ones that are personalized for you! It’s a niche that we specialize in. Sharper carries a wide selection of personalized birthday cards for your practice. They come in both folding and postcard. It’s very special to send a birthday card that is dental-themed instead of a generic card.

Sending a birthday card will really impress and touch your patients, and remind them that you are more than just someone who works on their teeth, you are a care provider. It’s a very inexpensive relationship-builder.

We have designed a range from fun (our most popular) to elegant, for dental and orthodontic professionals.

They nicely complement our line of dental recall cards and orthodontic recall cards as part of a patient communication plan.

We carry a lot of different products here at Sharper, but hands down the most versatile is the simple postcard.  It has been the mainstay of our business, and can be a great tool for operating and growing yours.  Here are some ways to take advantage of the amazing postcard!

• Reduce missed appointments with reminder postcards. As an example check out our Orthodontic Recall Cards.  And if they still miss their appointments send them Missed Appointment Cards!
• Send a card to your clients on special occasions. See our Financial Holiday Cards and Dental Birthday Cards for some ideas on how to impress your loyal clientele and encourage repeat business.
• Get new clients by sending postcards to your potential customers. We have cards for different specialties, like our Massage Therapy Postcards.
• Inform your patients of changes. Announce new staff and re-locations so patients always know where to find you.  Look at our Business Moving Announcement Cards.

I have worked in advertising and graphic design for over 15 years, and there is one trend that i have always found to be very interesting… regardless of what your business is, continuing to advertise during slow economic times is essential to long term recovery. Studies by McGraw-Hill Research and  Meldrum & Fewsmith have indicated that companies who continued or grew their advertising during economic slumps recovered much more quickly and grew their sales by as much as 265% over those companies who did little to no advertising.

A personal and convenient way to advertise your services can be as simple as sending out financial greeting cards such as:

• Welcome Cards to new clients
• Thank You Cards for referrals
• Financial Birthday Cards
• Financial Holiday Greetings

This simple act tells your clients that you care about them and that you value their business, and as a bonus… it helps to build loyalty! With my busy schedule, I always appreciate it when my financial planner sends me personalized reminder cards for my appointments or upcoming events.

Further personalize your financial greeting cards by printing your signature and the signatures of your staff on the card. You can also increase your brand awareness by adding your logo.

Adding your signature to financial greeting cards is easy:

• Use a black, Sharpie felt pen (or similar) and sign your name on white paper
• Scan it at 300 dpi and email it to  logos@e-sharper.com
• or Fax it to us a 1-888-251-4454

Some tips for greater quality of your signatures:

• Avoid ball-point pens or felt pens that have a very fine point
• Avoid blue or other colored ink
• Avoid writing on  colored or textured paper
• Sign a little larger than normal (no more than 2x your normal signature size)

Adding your logo to your financial greeting cards is also easy:

• Choose the highest quality digital format that you have available
• email it to logos@e-sharper.com

Some suggestions for successful logo reproduction

• Review the Logo Specifications PDF here
• Using a vector format like Adobe Illustrator (.ai or .eps) will give you the greatest range of options
• Avoid logos that are used on your website, instead send logos that were created at 300 dpi (TIF, JPGs)

Some of my favorite Financial Greeting Cards:

Postcard favorites always help reveal trends. Taking a look at the top sellers for January, some of our new preventive recall postcards have been a favorite with our customers from the Dental market. For our Contemporary Health customers, Chiropractic birthday cards are consistently a featured favorite.

Please enjoy some top selling designs of January 2010!

I can still remember my first appointment with my orthodontist. I remember being terrified, not knowing what to expect and scowling at my parents for thinking they tricked me into this. Walking into the office, I remember holding back tears and preparing myself for the worst.

When I entered, it was a different story. I saw drawings posted on the wall, a huge pile of toys in the corner of the room, and a tall, wide-grinned woman behind a counter, holding a book and a big box of crayons. When I was called in to meet the doctor, he shook my hand and starting asking me questions about school, boys and my favorite movies. He explained each tool to me before we began and assured me that I was going to be alright. After my appointment was over they gave me one of their dental tote bags with a welcome card, dental floss, a toothbrush and a bunch of stickers. After that, I wasn’t too worried to have to return to be fitted for a retainer.

With many orthodontic patients being children, marketing tools with a personal touch can make all the difference in the world. When choosing your orthodontic cards, whether it be orthodontic recall cards, orthodontic birthday cards and even your orthodontic business cards try to have an aspect of fun with positive imagery and messaging for your patients. When their treatment is finished, remember to congratulate them on their new smile! It will make a word of difference to them while parents will appreciate your attention to detail. And that can only be a good thing when it comes to patient loyalty and new referrals!

Who doesn’t immediately recognize the unorganized family of Baby Blues, or the breathtaking imagery of National Geographic? Sharper™ works with a myriad of artists that are featured in newspapers and books around the world to develop designs specifically for dental, chiropractic, veterinary, vision, and hearing professionals. By aligning your practice or business with these types of licenses, your message will stand out and help build your own practice recognition among patients or clients.

Licensed designs are available for numerous applications!

Dental Recall Cards

Dental Tote Bags

Chiropractic Birthday cards

Veterinary Magnets

We also have licensed designs available for Business Promotional Calendars, dental holiday cards, financial postcards, massage therapy postcards, grooming appointment cards, and more.

When you think of cards what do you often think of?

My guess is most likely folding cards and/or postcards. However, Sharper provides more than just those two types of cards.

We have a long list of ‘card’ product;

• Chiropractic Birthday Cards
• Cat Sympathy Cards
• Optometrist Business Cards
• Dental Holiday Cards
• Grooming Appointment Cards

And so much more…

We offer card product as reminder tools, recall tools or for just saying ‘hello’. We also have special services such as message highlighting or adding your digitized signatures for creating that personal and special touch.

Remember, during the month of November receive 15% more card product for FREE on orders over $125.00! Order now to snag this amazing card promotion.
Quote Promo code P1109

The next time someone says “It’s in the cards for you” you will be able to respond with a loud “Yes, it is” if you purchase some of Sharper’s card product!

It’s important for businesses to communicate with patients or clients without the intention of soliciting business. Why? Just like in personal relationships, people don’t want to receive phone calls or letters only when something is needed from them – business greeting cards like birthday cards are a great tool that can be used to increase loyalty without any “strings attached”.

Birthday cards are a great way to stay on the minds of the people who you want to keep as customers.  They are also a great reference tool to attract new customers because birthday cards are almost always displayed where others can see them.

Here are some ideas of how you can add more “wow-factor” to client birthday cards:

• Personalize the envelope if sending a folding birthday card
• Coordinate the ink color to compliment the card and help your business stand out
• Make the card work twice as hard for you by printing a gift certificate or promotional offer directly on the birthday card in addition to a personal message
• Special birthday’s require special recognition. Send out personalized toothbrushes, lip balm, cups, activity books or other personalized promotional items to your top clients
• Bookmark calendars, magnets, stickers, and activity sheets are also a nice economical gift to include with client birthday cards.