Sending postcards is one of direct marketing’s best kept secrets! It’s a simple and economical way to promote your services, stimulate referrals and reach out to patients or clients to keep your appointment book full.

Make sure to maximize your efforts by including some of these great ideas in your message:

• Differentiate your practice or business. Incorporate your logo or a free Sharper™ logo for visual impact.  Include a mission statement or an inspirational quote.
• Engage prospects. Spotlight your message with an exciting offer or coupon.  Include a listing of your unique services, a map of your location, and don’t forget to add your website address if your have one.
• Motivate existing patients or clients. Emphasize the importance of oral health by including an interesting statistic or fact.  Encourage patients or clients to come back in for their regular preventative appointments with an effective recall program.
• Appeal to new and former patients or clients with relevant imagery and message. Sharper’s selection of postcards offers a wide variety of designs to target different groups of patients or clients.
• Generate patient loyalty and keep your practice or business name top of mind. Send birthday greetings, wishes for the holiday season or simple reminders.

Send a postcard today and watch your practice or business grow!  Click here to shop our complete selection of postcards.

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At Sharper™, we believe that practice success begins with great products.  That is why our new Fall 2011 Dental Catalog is packed with hundreds of  great ideas to successful market your practice.  In this season’s book, we are featuring our new Seasonal Collection line of Thanksgiving and Holiday Cards, 2012 Calendars and much more.  In addition, we’ve got great seasonal savings that you can take advantage of to showcase your practice while saving you money.

Building patient loyalty  and encouraging referrals are the two most important cornerstones for your dental practice success.  At Sharper™, we understand every dental practice is unique.  Which is why we offer a wide selection o f personalized patient communication and promotional products.  You choose what’s right for you and your patients or colleagues from hundreds of popular character and dental-themed designs.  The quality of your dental practice will be reflected in these exceptional and unique products.

Here is a preview at what’s new in our Fall 2011 Dental Catalog:

NEW Holiday Card Designs

NEW Thanksgiving Card Designs

NEW Character Seasonal Card Designs

NEW 2012 Magnet Calendar Designs

To request a copy of our Fall 2011 Dental catalog, click here to order or call 1-800-561-6677 and one of our Product Consultants will be happy to assist you.

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Summer is just around the corner and what a better way to celebrate the warmth and beautiful weather than with bright and colorful personalized products.  To help get your practice busy for the summer season, Sharper™ has just released our new Summer 2011 Dental Catalog!

In this book, we’ve got everything from personalized recall postcards/laser cards to tote bags and peel and stick appointment cards.  Click here to view our new Dental catalog online.  If you prefer to have a catalog mailed to you, click here to order or call 1-800-561-6677 to request a copy.

Sending personalized recall products to remind patients of upcoming scheduled appointments or return visits is an easy and affordable way to promote good oral health and motivate patients to maintain a healthy smile.

Here are some of my favorite recall postcard designs that also comes in a peel and stick, business card and tote bag formats:

Portray a professional image by coordinating designs for all your patient communications. This will help build your brand and also save you money.

Purchase 3 products – 15% OFF – Promo Code MATCH3
Purchase 4 products – 25% OFF – Promo Code MATCH4
Purchase 5 products – 30% OFF – Promo Code MATCH5

Ordering is easy!  Visit e-sharper.com or call 1-800-561-6677.

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You’re invited to take part in our birthday celebration!

Sharper™ is excited to be celebrating 26 years of helping healthcare professionals create lasting relationships with patients or clients.  In honor of this occasion, we’d like to extend a special birthday card offer to promote your practice or business and encourage goodwill on your patient’s or client’s special day.

Stock up on birthday cards today with this amazing offer.  Place an order online or give our Customer Service Center a call at 1-800-561-6677.

Interested in learning a little bit about Sharper’s history?  Click here to read a previous post about Sharper™ and our branding initiatives in the last 26 years.

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At Sharper™, we greatly value the feedback we receive from our customers when they complete our “Would You Recommend Us” survey.  Our customers tell us the things they love about our business, but most importantly they tell us the things that create customer service issues for them.  We also receive a ton of recommendations on how we can improve our business processes to better support our customers and their goals of growing their practice or business successfully.

An important trend with our customers has been the migration of ordering products online at our website www.e-sharper.com.  Since the majority of our products are personalized with contact information and branding like custom logos, we have heard a lot of feedback about how our site did not allow customers to quickly see how their products would look when printed.  They would have to request a proof, which would be sent by email or fax.  Way too labor intensive in this day and age of technology.

So we challenged our IT team to find an easy to use application for our website where customers could enter in the information they wanted to have printed on their product, change fonts, ink colors, logos, etc.  And boy, what they found for us was great!  If you have not been to the Sharper™ site recently, please visit www.e-sharper.com.  Boasting some exciting new features including a revamped look, our website will now allow you to easily search for your products and personalize it with our online personalization tool.

Furthermore, if you create a web account, your name and address information will auto-populate…saving time from manually keying it in.  All of this information is then stored in your account for easy retrieval when you reorder.  You will also see a digital proof which represents how your products will look when printed.  Don’t like the look – then quickly change it.

Needless to say, we love technology and I know our customers will too!  Happy shopping…

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Whether you’re a Chiropractor, Massage Therapist, Podiatrist or alternative contemporary health professional – communicating about the importance of overall good health should be a constant topic with all of your patients and clients.

The year-round activity of sending appointment reminders and prospective mailings is a task that is always top-of-mind for most practices and businesses  – and rightly so.  However, an occasionally underrated time of year for patient and client communication (and in my opinion, the best time to celebrate good health!) are birthdays.

Here are the top reasons why sending birthday cards are quick, easy and effective.

• Sending them takes little time and effort - a couple mailings a month to patients or clients whose birthday is approaching will not disrupt the daily work flow.
• Patient or client loyalty will begin to soar! A birthday is a special occasion that is quite personal – your sincerity and appreciation will be clear and a stronger relationship with your patient or client is indisputable.
• Watch your referrals grow. Now that you’ve built a loyal relationship – friends and family of your patients or clients will soon become privy to the name of the Chiropractor/Massage Therapist/Podiatrist who always seems to remember their special day!

If you’ve ever had a chance to look through our catalogs, you’ll notice that in every book we have chosen a few special card designs to help you achieve success in your marketing strategies.

Here is a quick glance at a few of our Top Pick to help contemporary health professionals grow their practice or business:

Perfect for patient or client referrals:

Ideal for patient acquisition:

Ideal for increasing patient or client loyalty:

Great for patient or client retention:

Perfect for patient or client reminders:

Looking for more ideas to build your practice or business? Request a copy of our latest Contemporary Health catalog today.  Simply click here or give our customer service center a call at 1-800-561-6677 and one of our product consultants will be happy to assist you.

After a month of holiday celebrations in December, I thought that January was going to be a nice and quite month to catch up on some much needed relaxation time.  Unfortunately, that hasn’t been the case.  January is coming to an end and for most people (including myself) there seems to be a never ending list of events and parties to attend – especially birthdays.

Don’t get me wrong, birthdays are always nice to celebrate – in my opinion, everyone deserves a celebration on their special day.  It’s the one day that most people enjoy getting together to celebrate and have some fun.  In the office, we always like to acknowledge someone’s birthday by giving them a birthday card that’s signed by fellow colleagues.  Giving someone a birthday card is a simple gesture that can go a long way.  It’s something that most people don’t think about, but for me, I like to keep all of my birthday cards to help remind me all the good times that I have spent with friends, family and colleagues on my DOB.

Businesses and practices should also take advantage of this occasion to help them build relations and lifetime loyalty with their patients or clients.  Sending a birthday card will bring a smile to your patient or client on their special day, and show them you care by personalizing a custom message inside the card.

Here are 3 ways you can add extra impact to your patients’ or clients’ birthday cards:

1) Coordinate the personalization color to complement the birthday card and to help set your practice or business apart.

2) Use the birthday card as a gift certificate!  Print a special offer in addition to the greeting.

3) Digitize your signature, along with team members’, to save time and add a personalized touch.

Do you like receiving birthday cards on your special day?  Share some of your most memorable birthday moments with us by leaving a comment below this post.

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With Fall upon us and Winter just around the corner, it is much easier to forget about Birthdays happening at this time of year, especially with the many Holidays we are getting ready for!

It’s also really easy to forget about the importance of a simple Birthday Card.

I am celebrating my 30th Birthday in November and I know that my Dentist, Massage Therapist and Financial Planner will be sending me a card in the mail.  It’s a small gesture, but it’s especially nice when you don’t have a lot of family where you live.

If you don’t currently send out Birthday Cards, but might be something that you have thought about please take a look at our huge variety of designs on our website or call one of our very friendly Product Consultants, and we’ll be happy to send you a catalog!

We have unisex designs or if you’d like to be more individual, we have designs that are more gender specific.

I don’t know about you, but I have to say that I really like pens!  I like them so much that I rarely buy them because I have a collection of pens from hotels I’ve been to and companies I have done business with.  Did you know that the average pen will switch hands amongst 5 different people?  What could be a nicer and more effective touch to build loyalty with your clients and maximize your advertising than to offer them a personalized pen? Sharper™ offers 4 different pens by BIC to suit your style.

Not only is BIC one of the most well-known brands of pen manufacturers in the world, but one of the nicest things about these pens when you order through Sharper™, is that you can customize the barrel color, trim color, ink color and print color!  These options allow you to choose either your favorite colors, or for greater effect, choose the colors which are reflected in your company logo.  Just ask us and we will gladly print your logo or website right on the pen for added advertising!
Consider these pens not only as a giveaway item, but also as part of your office supplies.  In the age of the electronic message, a handwritten message and signature on Sharper™ Orthodontic birthday cards, Cat and Dog sympathy cards, Congratulations cards, Veterinary and Financial Holiday cards is never out of style.  You can also use these BIC pens for writing down dates on Eye Care Appointment Cards.
BIC pens are so versatile.  They fit easily into purses, wallets, and pockets.
Quick fact: Have you ever wondered what the name BIC stands for?
Answer: It is a shortened version of the founder’s name, Marcel Bich.

BIC pens at Sharper™.  Share one today!

Sending personalized birthday cards is an easy and effective way to make patients or clients feel special and encourage lasting relationships. Use these cards as a unique and memorable way to send promotional offers and keep patients or clients coming back.

Here are just a few of the many birthday card designs you’ll have to choose from at Sharper™:

Dental birthday cards

Orthodontic birthday cards

Chiropractic birthday cards

Financial birthday cards

For the month of June, 2010….buy 100 birthday cards and receive:

Quote promo code P60CE
Offer ends June 30, 2010

Could this be the card that you are looking for?
Sharper™ has many different designs to help celebrate birthdays and with our amazing selection and quantity discounts Sharper™ is sure to have something for you.

With our many designs Sharper™ caters to many different practices with our Veterinary Birthday Folding Cards, Dental Birthday Cards, Vision and Hearing Birthday Cards and much more!

Don’t forget that we offer Free Personalization for the inside of your cards and if you need your return address printed on the envelopes we’ll take care of that too!

Be sure to ask one of our consultants today for the many options we have for you!

Everyone loves summertime.  Getting out in the fresh air and enjoying the sunshine on vacations, no wonder it is often less busy at work!

Summer is also a great time to get your ordering done!  Take the time now to pick out designs of orthodontic recall cards for the rest of the year and not have to worry about it later!  Why wait until the busy season to order dental stationery?  Order it now to make sure it’s on hand when you need it.  And if you order chiropractic holiday cards now you can avoid the rush and guarantee the selection you love is in stock!

And Sharper has great deals all year long.  Right now, check out our website for a promotion on birthday cards until the end of June.  Now it’s time to get outside and enjoy the summer! 

Orthodontic care in both children and adults can be a very involved process, and the bond that you create with your patients during the orthodontic journey can create a relationship for life.

Marking milestones along the way, and just showing you care by sending orthodontic birthday cards is a positive and personal way to reinforce that relationship. You will bring a smile to your patient’s face on their special day when they receive one of your orthodontic birthday cards and remind them of just how hard you both are working towards building that smile to it’s fullest potential.

Here are a couple of my favorite orthodontic birthday cards:

Reinforce the need for your chiropractic services by sending personalized birthday cards to your patients. Not only is this a nice gesture, but it also reminds patients that you are an essential part of their lifestyle and quality of life. Get the most out of your chiropractic birthday cards by including tips or a special offer.

A few of my favorite designs are:

New – All Sharper™ birthday cards are now available in a large size. The mailing cost of this size is the same as our standard version, plus you will have more room to include additional information…so order the large size and make your chiropractic marketing more effective!

A couple weeks ago I wrote about some of Sharper’s great looking vision recall postcards.   But what I didn’t mention is that we carry a range of eye care postcards for different occasions!

Reactivation postcards for lapsed patients…

Optometry themed birthday cards to help build relationships with patients…

Moving postcards to announce a new location…

And vision themed thank you and welcome cards…

No matter what type of eye care postcard you might need, we’ve got you covered!

I am currently going through the new product development process for Sharper’s financial market.  I’ve teamed up with the art department to create some great new designs that will be released in the coming weeks.  Our financial customers have specifically asked for cards that look masculine, professional and premium.

When I saw the first round of design proofs I became very excited to launch these new financial birthday cards to our customers.  Sharper’s financial professional customers made some excellent new product design suggestions and I know that they will be thrilled to see the end products.

The new financial birthday cards will be launched in the coming weeks so keep an eye on the financial professional section of our website to be among the first to get your hands on the new cards!

Before the new cards are released, take some time and poke around in the existing product sections and see how Sharper can help you by providing a broad range of marketing tools.

Does the thought of sending the same chiropractic birthday cards to your patients two years in a row make you cringe?  If so, then Mix n’ Match is for you!

Do you order your orthodontic recall cards 4 times a year because you pick out different designs for each season? Save yourself some time, Mix n’ Match is for you!

Want to save money on your financial greeting cards by stocking up on a variety of designs and getting a better price?  Mix n’ Match is for you!

With our Mix n’ Match policy you can pick different designs of the same product, and as long as they all have the same personalization, you get the quantity discount for the total quantity.  This allows you to save money by getting a cheaper price on products by stocking up on a variety of designs.  You’ll also save time with less frequent ordering.  And your patients and clients will love the variety of different designs!

One of the best tools for chiropractic marketing that will help build patient or client relationships are chiropractic birthday cards. Sending your clients a card on their birthday will reinforce your relationship by showing them that they are a valued part of your growing practice.

Chiropractic birthday cards come in a variety of designs to best suit your practice.

Adding chiropractic birthday cards to your marketing plan, is an easy and cost effective way to build your practice by creating long-term, loyal relationships.  The other great thing about sending out chiropractic birthday cards is it gives you the opportunity to inform your clients about the full scope of products and services offered by your practice.  personalize the inside of your chiropractic cards with a full listing of services or a special offer to those who refer a friend or family member.