I received my first dental peel and stick appointment card, from my dentist the other day. It put me in the shoes of the consumer and made me look at Sharper’s products from a whole new light.

As a designer I always wonder “What is the customer going to think of these products, whether it be dental birthday cards or chiropractic appointment cards or personalized wall calendars?” “Are they effective, usable and eye catching at the same time?” “What will make the dentist, chiropractor or optician buy them?”

And after receiving the peel and stick from my dentist I was very impressed with how effective the peel and stick appointment card worked. Not only was it a fun and eye catching design, it was easily used by the receptionist to write down my next appointment and easily taken home by me to stick on my calendar.

Being able to experience the usability of a Sharper product first hand was really neat! Since everyday we design these products but don’t always get the consumers experience of using them first hand. I look forward to more experiences like this in the future, which I think will make me a more knowledgeable and stronger designer for Sharper. And in turn the customer will get more eye catching, effective and usable designs.

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