Stimulate referrals this holiday season by giving in person -
a flash of your pearly whites, a handshake (or a hug for that matter) and a gentle reminder of the importance of good dental health in the upcoming year. Of course, you’re thinking, “I am just too busy to do this with every patient.” But time spent kindling existing relationships is well worth the effort. It’s the key to your success in the new year. You want them to come back again and again and to refer family and friends. I find that when my dentist takes the time to talk to me for a few minutes at the end of my appointment, it reaffirms that he not only cares about my beautiful white teeth, but also my overall well-being. I really appreciate the effort.

Try including Sharper dental calendars as a business gift to bring in the new year. Build loyalty with your patients by keeping your contact information visible all year-round. Personalization is easy and free. Sharper has a great selection of beautifully designed personalized magnet calendars, bookmarks and large tri-fold calendars. These economical products can be handed out in the office or slipped into a dental tote bag along with other patient giveaways. If you just can’t find the time with each of your patients, include a promotional or postcard calendar when sending out an invoice or business holiday cards.

What a pleasant surprise when your receive your Sharper order and open the box! You will find beautiful designs that extend across the back of the cards as well as the front. The Sharper design team just can’t ignore that untouched white space! There is nothing more professional and finished looking than a card that has been designed from ALL sides! You will portray a professional image with every Sharper holiday, birthday, congratulations, thank you and welcome card that you send to your patients or clients. All the cards are exclusively designed and printed on premium glossy stock (Paper – Carolina Cover Coated C1S 12 Pt.  Just select your favorite design, then personalize with one of our messages.

We would all like to believe that our existing patients are happy and that others are lined up at the door for an appointment, however this may not always be the case. 70 percent of patients leave a dental practice because of poor customer service.

Winning them over and improving your conversion rate can be much easier than you realize if you begin to focus on their needs and concerns on a personal level, starting with their first appointment. Wow them with better customer service and followup. Make their initial experience with you and your staff the best it can be, and start off on the right foot by sending  a personalized dental  welcome card right after their first visit. Show them that you really appreciate the fact that they have considered you as their dentist of choice.

Take the time to let them get to know your practice a little better by choosing the right welcome card for your dental practice marketing. What are you and your staff like?

• casual/fun

• family oriented

• serious & professional

Whatever dental welcome card you choose will set the tone. Plus, all of our Sharper postcards are available as wall art as well, and can give you even more branding power. Choose from any of our welcome card designs, and have it transformed into beautiful artwork for your dental reception area.  Also, choose a design with a matching personalized peel & stick dental appointment card for even more coordinated visual impact.

Mix and match your products and save at the same time.

Show your consideration for your patient’s or client’s time by alerting them when you are relocating your practice or business.  Sending out personalized business moving announcement or moving postcards is a great way to inform them of your new address, and by including a map with the personalized message, you will make their search for your new office much easier.  Avoid having them show up at your old location, only to realize you’ve moved.  There may be very unkind words for you next time they visit.

Sharper™ also carries a great selection of full color business cards that you can also include, and if you really want to celebrate your beautiful new office, having a grand opening or open house event is the way to go.  Sharper™ also offers perforated postcards. They are available exclusively in Canada.  Just select a design, then personalize with one of our messages, or customize it by writing your own.  Designs may be mixed and matched in lots of 50.  Blank envelopes are free with your order of folding cards, or for $25 you can have them personalized, regardless of quantity. Prospect new patients in the area by including them in your mailing list as well.  Let them meet your staff, see your facilities and get to know you better. You may even want to include a black and white photo of your staff on the back of the postcard along with the rest of your personalization.

So, good luck with the move, and if you get those moving postcards mailed way ahead of your dreaded packing, I assure you, it will be a breeze!

Remember...the main reason you are sending your personalized recall or reactivation postcard is to get noticed and to call your patients or clients to action. As the economic downturn has made it a lot tougher, the messages on all your business communication products needs to be more innovative, colorful, and more targeted to the recipient, but at the same time affordable.

At Sharper™, our in-house design team focuses on creating clever designs with high impact, suitable for all your communication needs. Top selling postcard designs are monitored, trends are documented and considered, and suggestions from our customers are always taken into consideration before we go to the drawing table. The design team always strives for carefully crafted messages that are either humorous, serious or very business-like. Only the very best stock photography is used and an original spin is always applied. Every design is produced with tender loving care, and available to you at a fraction of the cost of an advertising agency service. By personalizing the back of the card, you can make it your own for no extra charge. The attention-getting benefits of this approach to branding your practice or business is easy and economical. Check out all of our recall, reactivation, reminder and all occasion postcard and folding card designs for the Dental, Veterinary and Pet Care, Contemporary Health, Vision and Hearing , Financial and Insurance, and other general business. If you can’t find what your’re looking for, we will be happy to customize your message through our Custom Creations™. It’s quick, easy and very affordable. We’ll ask you a few questions and then provide a quote for design and printing.

There are very few people that aren’t animal lovers, or at some time in their lives haven’t been blessed with a cute and cuddly furry friend. Traditionally we see them on all types of personalized reminder cards, appointment cards, business greeting cards, and they always bring a smile to an otherwise hectic day. That’s why I am so excited about this new line of Sharper™ postcards called Hugs & Kisses. Sharper™ has recently partnered with talented photographer, Gregg Cuddiford who presents the joy of animals through his charming collection of animal portraits. The detailed imagery of each portrayed animal character is visually strong on its own, so when the design team at Sharper™ began to work on these postcards, it was decided that “a picture was worth a thousand words”…no need to embellish with headings and overpowering typeface.

Enjoy this light-hearted approach to your marketing initiatives. Use them as appointment reminder postcards, recall cards or to thank patients or clients for their referrals. Couldn’t we all use a hug, maybe even a kiss, especially when it comes to busy schedules and often missed appointments? With no words on the front of the postcard, you are free to include your message in more detail on the back when you personalize the postcard. As a bonus, Sharper™ has also introduced reusable tote bags, gift certificates and magnets featuring these lovable friends. Your patients or clients will love to keep them to reuse when they take them home. Hugs & Kisses images are the perfect way to brand your practice or business and to “seal your message with a kiss”.

Taking every opportunity to say thanks, and doing it with taste and style will strengthen your image while building stronger relationships. Practices and businesses today are finding Thanksgiving season a great time of year to express appreciation to patients or clients for their loyalty. Sending business Thanksgiving greeting cards makes a nice addition to your usual personalized recall and appointment reminders, business cards and birthday greetings which are typically mailed throughout the year.

Our Sharper™ customer feedback surveys tell us that they are very pleased with the wide selection of high quality holiday card designs we are offering this year. Here are some tips to help you choose what will work for you:

• Avoid being buried in the Christmas rush of business holiday cards – get a head start with personalized Thanksgiving holiday or 2010 Thanksgiving calendar cards. Plus, think of how many fewer Christmas holiday cards you will need to send out! To keep your practice or business information top of mind even longer, the Thanksgiving calendar card is a great solution and slips nicely into a #10 envelope.

• Autumn is a time for reflection. The color palette is always a favorite -  Thanksgiving cards with appealing imagery have a very long life. With the right look and tasteful design that doesn’t scream, “I am a marketing piece”, your personalized folding card or postcard will sit on the recipient’s mantle until Christmas along with family and friends’.

• Choose designs that you know your patients or clients will enjoy - Think about their lifestyles and personalities. It’s about acknowledgment and emphasizing the fact that you are aware of their individuality.

• Choose a look that emphasizes your values and also connects with the values of your patients or clients – A traditional elegant look, offering well worded Thanksgiving greetings shows that your practice or business remains successful and stable, even during the trying economical times experienced over the past year. A humorous postcard may be a good fit for you and will reinforce the casual approach that you and your staff typically engage in during your daily interaction with patients or clients.

Schedule Thanksgiving into your marketing mix, and do it with beautiful imagery that will leave a lasting impression. These personalized business Thanksgiving cards are suitable to send to Dental, Financial, Chiropractic, Massage Therapy, Spa and Salon, Optometry and Veterinary patients or clients.