Here at Sharper Cards, we believe in providing marketing tools that are not only very successful in promoting your brand, but also help to build good customer relations. One of the best ways to endear your business to customers is to provide thoughtful gestures like birthday cards. Birthday greetings are simple gestures that build and strengthen customer relationships.  Customers will appreciate you staying in touch, especially when it’s unexpected like a birthday card.

Special occasions, like birthdays, provide an easy opportunity to reconnect, and express your gratitude for customers’ loyalty.  By including a gift such as a free service or product, it will help your customers feel valued and also increase the likelihood of them coming back. Plus, they may display the birthday card in their home and create instant referral opportunities with anyone who sees it.

Another great advantage of a personalized birthday card is that it can add a friendly touch to something that could be perceived as a mass mailer. For more particular customers, and higher end businesses, this would be the ideal strategy.  As with any gift, the more thought that goes into it, the better it will be— for you and your customers.

If there’s one rule in effective marketing, it’s that the advertisement should never be obvious. With a birthday card, you are not marketing your business directly to your customers and this could be extremely  beneficial to your campaign strategy.

Here are 4 easy steps to set up your own birthday card marketing campaign:

1.)    Collect the birthdays, name and contact information of your customer. Ask them to sign-up to receive free birthday offers.

2.)    Start a spreadsheet and input all the birthdays you’ve collected – remember to segment the contacts by their month of birth.

3.)    Each month, establish how many birthday cards you will need printed and sent out.  In this step you can add your personal message and also a small gift or special offer to use at your business.

4.)    Coordinate to get your birthday cards mailed.  If you included a special offer, be sure to include tracking information such as a promo code that customers will need to quote. This way, you can track and analyze the success of your campaign.

Browse through our entire collection of customizable birthday cards and discover more promotion ideas to enhance your marketing strategy.

Personalized giveaways are an easy and fun way to generate referrals. Customers love to receive these small, useful gifts, and because they are personalized with your business information, customers will always have them close at hand to share with potential new referrals.

Promotional giveaways are also great for building brand awareness for your business. Everyone loves free sway! That pen, bookmark, or lip balm you give away will be used for a long time, and every time your customer uses it, there’s a good chance someone else will see it and ask about the business. It’s effective and affordable advertising that can help build advocacy among your customer base.

Make a lasting impression with personalized BIC pens.

With a high rate of retention, personalized pens are one of the most effective ways to expose your brand and remind customers who to call first. Pens are also great referral marketing tools as they get passed along again and again.

Here are some of the many ways you can distribute personalized pens:

• Hand them out to customers as they leave your office
• Include them in supply tote bags
• Give them out to potential customers at trade shows and community events

Click here to shop our complete selection of BIC Pens.

Advertise with personalized lip balms.

Word of mouth advertising has never been easier! These soothing balms make great promotional giveaways, and can be personalized in full color with your business information.  Lip balms area also a great gift to customers during the holiday season as a small token of appreciation for their business throughout the year.

Slipped them into tote bags or hand out at the reception desk, personalized lip balms are a great source of constant advertising.

All Sharper Cards lip balms contain organic ingredients. Click here to shop our complete selection of lip balms.

Birthday greetings are simple gestures that build and strengthen customer relationships.  Customers appreciate you staying in touch, especially when it’s unexpected like a birthday card.  Special occasions provide an easy opportunity to reconnect, and express your gratitude for their loyalty.  By including a gift such as a free service or product, it will help your customers feel valued and also increase the likelihood of them coming back.  Plus, they may display the birthday card in their home and create instant referral opportunities with anyone who sees it.

For the entire month of May, receive 20% more Birthday Cards FREE! When you purchase 100 or more.  Quote promo code E513 when placing your order.  This special offer expires May 31, 2013.

Visit sharpercards.com/birthday to view our entire selection of classic and modern Birthday Card designs.

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Give satisfied patients or clients something tangible to pass on your information easily.  Business cards are perfect for referral opportunities.

• Choose from a huge selection of designs.
• Design your own.
• Upload your own design.

For the whole month of April, save 20% OFF on business cards with Sharper Cards.  Quote promo code E413.  Offer expires April 30, 2013.

Here is a look at some of our brand new business card designs.  Click here to shop the entire collection.

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There are only 3 days left to get 100 Postcards or Laser Cards FREE when you buy 500 or more!

It’s easier than ever to find sources of hidden revenue in your patient or client files. Reaching out to your entire patient or client files allows you to update vital information, purge files for those who have moved on, and gives you the opportunity to reactivate those who’ve fallen off the radar.  You’ll be amazed by how effective it is at increasing your scheduled appointments and boosting your bottom line.  You can also use our hassle-free Mailing Services to send your cards for you.

Quote promo code E313 when ordering to take advantage of this special promotion.  But, you have to hurry! This offer expires March 31, 2013.  You can shop online at sharpercards.com or call 1-800-561-6677 and one of our Marketing Consultants will be happy to assist you.

Here is a look at some of our brand new marketing postcards for any type of practice or business:

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Postcards are a marketing tool whether you want to provide an appointment reminder or acquire new clients or patients. They’re not as bulky as a full-on mailer, but, if the postcards are utilized correctly, they can be even more effective in getting across the ethos of your business and the value of your services to potential patients or clients. Postcards are also inexpensive and easy to distribute, with no additional envelope required.

Obviously, there are many ways to use a postcard, but here are some of the obvious ways to best utilize postcards as a business marketing tool:

Remember that one of the main uses of postcards and other printed marketing tools is to increase brand awareness. Many people think it’s necessary to include some kind of promotional giveaway when sending out printed material to a mass audience, but, although that can be useful for a short term boost to business, it’s not necessary for a great marketing campaign. The more you put your brand on material that gets out to patients or clients, whether that means putting your logo and mission statement on a postcard or just a map to your practice or business, the more long term customers you’ll get.

As always, with branding, it’s important to keep a cohesive message between all of your marketing tools. That doesn’t mean the same information needs to be on everything you send to your patients or clients, but it does mean that you should have the same kind of tone and purpose to all of your mailings. Here at Sharper Cards, we can help you coordinate your marketing efforts through postcards, direct mailers, appointment cards, and more, so that you can have a cohesive brand that attracts patients or clients and continues to grow your practice or business.

Click here to shop our complete selection of postcards.

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It’s easier than ever to find sources of hidden revenue in your patient or client files.  Let Sharper Cards walk you through the best practices for reactivating lapsed patients or clients.

Reaching out to your entire patient or client files allows you to update vital information, purge files for those who have moved on, and gives you the opportunity to reactivate those who’ve fallen off the radar.  You’ll be amazed by how effective it is at increasing your scheduled appointments and boosting your bottom line.  You can also use our hassle-free Mailing Services to send your cards for you.

For the entire month of March, receive 100 Postcards or Laser Cards FREE when you buy 500 or more! Quote promo code E313 when ordering.  This special offer expires March 31, 2013.  You can shop online at sharpercards.com or call 1-800-561-6677 and one of our Marketing Consultants will be happy to assist you.

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Sharper Cards is offering an exciting deal on magnets and ReStix™ for the whole month of February. Until February 28^th, customers can receive 20% OFF all magnet and ReStix™ purchases. To receive the promotional discount, simply use the code P213 at the time of purchase.

Sharper Magnets and ReStix™ are a great way to keep your contact information top-of-mind. Patients or clients will put them where they’ll see them most. Include them with invoices or mail them along with welcome cards. They make great business cards, too. And, whether it’s a stainless steel fridge, cubicle wall, mirror or window, ReStix™ can be removed and reused over and over again.  Moreover, they are great for not only marketing your practice or business, but also providing a useful tool to your patients or clients.

The great thing about magnets and ReStix™ is that you can customize them to convey all necessary information. Many practices or businesses choose to provide their most useful contact information on a magnet or ReStix™ in addition to a logo or a simple list of available services and products. However, the possibilities are limitless.

Stand out and make a lasting impression with custom magnets & ReStix™.  Shop online at sharpercards.com or call 1-800-561-6677. Don’t forget to quote promo code P213 to get 20% OFF!

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Patient loyalty is an important component of your practice’s success.  A patient who feels valued and welcomed by their chiropractor’s office is more likely to refer the practice to their friends, and will likely enjoy a better overall experience during their visit.  Greeting cards, appointment cards and health calendars are effective marketing tools that can greatly enhance patient loyalty and encourage referrals.

For patients who have recurring appointments, chiropractic appointment cards are a great way to remind them of their next scheduled visit.  Not only does this reduce the risk of forgotten or missed appointments, it also gives patients an opportunity to reschedule if necessary.  Include information such as the date and time of the appointment and contact information for rescheduling such as a phone number, email address or website link.

Chiropractic postcards can also be used to invite your patients to refer their friends, families and colleagues to your practice.  Special incentives can be used to encourage referrals, such as a discount on their next visit or a free consultation for an additional service.  Since referrals are a cornerstone for any chiropractic practice, these cards can have a significant impact for minimal cost.

When choosing chiropractic appointment cards, recall cards and contemporary health calendars, choose designs that are attractive and eye-catching and that reflect your practice’s personality.  High quality cards will stand out in the mail, reducing the risk that they’ll be mistaken for junk mail or sales flyers, and increasing their potential impact.  Take a look at our selection of chiropractor postcards and calendars for some great ideas for your practice.

For a limited time only, get 15% OFF Continuing Care Postcards. Quote promo code P213B. Expires February 28, 2013. SHOP NOW>>

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We are starting off 2013 with one of our most popular special offers!  For the whole month of January 2013, we’re offering 250  appointment cards for FREE when you buy 500, and 500 appointment cards for FREE when you buy  1000 or more.  The beginning of the year is a great time to stock-up on your appointment cards, but you have to hurry as this amazing promotion will expire January 31, 2013.  Quote promo code P113 when placing your order.

Appointment cards are great for reducing no-shows and to remind your patients or clients of their upcoming appointment with you.  Moreover, all of our colorful appointment cards come in business card size and many designs have matching reminder postcards to coordinate your image to send out to your patients or clients prior to their upcoming appointment.  Appointment card designs are also available in a folding format.  For a complete selection of all our appointment card designs, please click here.

For easy ordering, please visit our website at sharpercards.com or call 1-800-561-6677 and one of our friendly Product Consultants will be happy to assist you.

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Due to popular demand, we’ve brought back our special offer on Birthday Cards to help you build loyalty with your patients or clients and save during the holiday season.

From now until December 31, 2012, enjoy 100 Birthday Postcards/Laser Cards or 50 Birthday Folding Cards FREE*! Quote promo code P1212B when placing your order.

Promote your practice or business and encourage goodwill on your patient’s or client’s special day by sending a personalized birthday greeting. Use it to send unique promotional offers that will keep them coming back.  Choose from contemporary and humorous designs, personalized FREE with your special message.

Ordering is easy! Shop and personalize online at sharpercards.com or call 1-800-561-6677 and one of our Product Consultants will be happy to help you place your order.

*Some conditions may apply.

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Sharper Cards is proud to announce the introduction of our new Amateur Radio Postcards.  As a leading distributor of patient and client communication cards and personalized merchandise, we believe that these cards will help ham radio operators easily communicate with their target audience.  Personalized amateur radio cards allow operators to simultaneously share important information while keeping in touch with other operators.

We offer a wide range of promotional items in addition to patient or client cards, including calendars, tote bags and magnets for a wide range of occasions and professional areas. The new line of amateur radio postcards are available online now at an introductory promotional discount of 10%.  Click here to view the entire selection and shop online.

Susan Nawrocki, president of Sharper Cards, expressed how personalized postcards can be used as an effective communication piece. “We’re excited to be able to offer more unique and customizable designs to our customers, to help them share information and build a strong following. Our new ham radio postcards offer a distinct appeal and can be easily personalized on our website with no extra charge.”

Here are some of our most popular ham radio card designs:

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December is upon us and we all know how busy and hectic this time of year can be for practices and businesses. Don’t let the holiday season take you by surprise!  There is still time to prepare all your holiday marketing materials, and of course you can count on us to provide a helping hand. With a wide selection of hundreds of holiday designs and a variety of free messages to choose from, you’ll have no problem finding the combination to best express your thanks and wishes for a warm, holiday season.

From now until December 15, 2012, receive 15% more Holiday Cards FREE!  Plus, FREE upgrade to Rush Shipping *.

Quote promo code P1212A. Hurry, this special offer expires December 15, 2012.

Ordering is easy! Shop and personalize online at sharpercards.com or call 1-800-561-6677 and one of our Product Consultants will be happy to help you place your order.

*Standard shipping charges apply.

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There are ONLY 2 DAYS LEFT to take advantage of our amazing special offer on personalized tote bags!

Save 20% OFF on all personalized tote bags.

Kick-up your marketing with colorful personalized tote bags.  Your name displayed on a full color tote bag is one of the best ways to spend your marketing dollars.  Patients or clients reuse these recyclable totes, making them a constant source of advertising.  Simply quote promo code P1112 when ordering.  But you got to hurry, this promo expires November 30, 2012.

Ordering is easy! Shop and personalize online at sharpercards.com or call 1-800-561-6677 and one of our Product Consultants will be happy to help you place your order.

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Celebrate Cyber Monday with us!

We’ve got an amazing sale that you don’t want to miss out on!

Ordering  is easy! Shop online at sharpercards.com or call 1-800-561-6677 and one of our friendly Product Consultants will be happy to help you.

*special offer cannot be combined with any other promotions or orders placed before November 19, 2012.  Some conditions may apply.

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3 DAYS ONLY! Enjoy 25% OFF ALL CARD PRODUCTS!

Plus, receive FREE Standard Shipping when you spend $300 or more.

Hurry, this amazing offer expires Friday, November 23, 2012.

Quote promo code BF2012

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The holiday season is a wonderful time of year when family and friends gather to spread joy, enjoy food and good times. It’s also a great opportunity for savvy practices and businesses to reach out to their patients or clients. Holiday business greeting cards are a perfect way to simultaneously show that you care and remind your patients or clients that you’re eager to meet their needs.

For example, as the name implies, Thanksgiving is a time to be thankful. It’s the best time of year, then, to let your patients or clients know that you’re thankful for their business. Sharper Cards understands how powerful a well-designed greeting card can be for winning repeat business. So many other companies seem indifferent to the lives of their patrons; let your practice or business stand out by sending a simple Thanksgiving card.

Holiday greeting cards are a tradition that has been around for a long time. Most people prefer to develop a relationship with the practices and businesses they patronize; whether you’re a medical office or a local café or any other business that relies on personal connections, being able to reach out to a customer is important in helping that relationship continue to thrive. The holidays are the perfect opportunity, then, to further communicate the idea that your business can become an integral part of your customers’ lives.

Sharper Cards can create custom greeting cards for any time of the year: Thanksgiving, Christmas, Halloween, birthdays, and any other special occasion. We want to help you strengthen the relationship with your patients or clients by providing great marketing products at excellent prices.

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The holiday season is fast approaching and what a better way to package those little giveaway gifts than with fun and bright personalized supply tote bags.  Stock up on all your plastic supply tote bags today and take advantage of this amazing offer!

For the whole month of November, get 20% OFF all personalized designer and design your own style tote bags.  Personalized Sharper Totes™ are an ideal way to market your practice or business.  Hand them out loaded with supplies, magnets, stickers, or brochures to patients or clients as they leave your office.  Simply quote promo code P1112 when ordering.  But you got to hurry, this promo expires November 30, 2012.

Ordering is easy! Shop and personalize online at sharpercards.com or call 1-800-561-6677 and one of our Product Consultants will be happy to help you place your order.

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There are only 2 more days to receive $25, $50 or $100 OFF your entire order! Click here for more information.  You can also call 1-800-561-6677 and one of our Product Consultants will be happy to assist you.

The holidays are fast approaching so don’t miss out on this opportunity to stock up on all your favorite holiday greeting cards.  Holiday greeting cards are great for building loyalty with patients or clients during this time of year.  Looking for something with a more personal touch?  Our new photo cards are ideal for sharing your special moments with family, friends, colleagues and patients or clients.

Visit sharpercards.com to shop and personalize all your products online.  In addition to holiday greeting cards,  we’ve got an amazing selection of customizable products including direct mail postcards, recall cards, calendars, business cards, thanksgiving greeting cards, birthday cards, magnets, tote bags and more.

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