Services

The NEW SharperCards.com is now live!

21 Aug , 2014  

We are excited to introduce the revitalized SharperCards.com. Offering you an exceptional shopping experience, the new site is designed to provide a one-stop-shop for all your marketing needs. From a fresh new look with enhanced Main Home Pageproduct images to an easier navigation and ordering flow, we think you’ll love what the new site has to offer.

To celebrate the new website launch, we’d like to offer an exclusive promotion for 15% OFF online orders*. Quote promo code GOLIVE at check out to receive the discount. Offer expires September 30, 2014.
One of our goals was to redesign the main home page to make it easier for customers to start shopping. Now you can start off by shopping in your profession, any of our product offerings, or a specific occasion or purpose. We’ve also made it easier for you to access information about all of our services and to learn more about marketing strategies to promote your business or practice. Now, you can submit a request for a mailing service quote, get pricing on custom design, or simply upload your own design and get us to print it for you.

Another feature we wanted to improve with this redesign is to enhance the experience of browsing for products on our website. In the Product Browse Page, we’ve overhauled the previous design and started from scratch. This includes a brand new page design, rethinking the navigation menu to make it easier Browse Pagefor customers to filter for products, and offering a larger display of product images.

In the product details page, you will notice a more clean and simple look. We’ve enhanced the page by offering a larger display of the product design and a refined pricing table that allows you to input any quantity of product you wish above the minimum level.

Personalizing your product can still be done through our online editor, DesignPAL. You can start personalizing on either the Product Details Page or in your Shopping Cart. Completing your order and checking out remains seamless. We’ve updated all of our check out pages to make it easy for you to complete your order.

We are still working hard to bring you more improvements in the coming months, so stay tuned! In the meantime, please enjoy the NEW SharperCards.com!

Check out our website launch video >

Website Video*Special offer cannot be combined with any other promotions.

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Cards,Promotions,Recall/Reminder

Today Only! 25% OFF Recall/Reminder Cards!

31 Jul , 2014  

Sharper Cards is having another one our amazing One Day Sale today!

For today only, enjoy 25% OFF any of our recall or reminder card designs. Plus, receive FREE Standard Shipping on orders of $250 or more!

Quote promo code SPECIAL714 at check out. Hurry…this offer expires end of day, July 31, 2014.

Here is a quick preview of some of our most popular designs. Visit sharpercards.com to view our entire collection and to shop online.

12-6006L_lg12-572STANDARD_lgSharper Referral Postcard 15-981812-2522STANDARD_lg

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Birthday,Cards,Congratulations,Laser Cards,Moving/Announcement,Promotions,Reactivation,Recall/Reminder,Referral Cards,Sympathy,Welcome and Thank You

100 FREE Cards – What will you do with your bonus cards?

9 Jun , 2014  

Spring is in full bloom and this is the perfect time of the year to start planning your seasonal marketing strategies. A great holiday marketing plan takes months in advance to develop and here at Sharper Cards, we’d like to help! For the entire month of June, we are offering our customers 100 postcards/laser cards or 50 folding cards FREE*. With the extra bonus cards, you can plan your strategy around the initiatives that will be most effective in bringing in the highest returns.

So, what can you do with these bonus cards? At Sharper Cards, we have dedicated Marketing Consultants always ready to offer you sound advice and ideas on growing your business.

Here are a few things you can do with your extra FREE cards:

  • Grow your business. Mail out referral postcards to your top customers. We offer a full design, print, targeting and mailing services  – so we can take care of everything for you!
  • Strengthen customer loyalty. Include a thank you folding card with your next invoice. To help increase customer conversions, add a special offer to the folding card that customers can use on their next visit.
  • Announce a special promotion. Communicate a special limited time offer with your customers. Everyone loves a great offer, especially when it saves them money!
  • Stock up on your design favorites. With designs ranging from humorous to contemporary, Sharper Cards has a wide selection of high quality cards appropriate for any occasion.

In order to receive your 100 postcards/laser cards or 50 folding cards FREE*, visit sharpercards.com or call 1-800-561-6677 and quote promo code P614 when making your order. This special offer expires on June 30, 2014.

*Cannot be combined with any other offers.

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Birthday,Cards,Marketing Tips,Promotions

It’s Back! Enjoy 20% More Birthday Cards FREE!

9 May , 2014  

It’s the small gestures that matter the most.

Patients or clients appreciate you staying in touch, especially when it’s unexpected like a birthday card. By including a gift such as a free service or product, it will help them feel valued and also increase the likelihood of them coming back.

Your patients or clients probably aren’t expecting to receive a birthday card from you, which is exactly why you should send them. Taking the time to remember things like birthdays sets you apart in their minds and encourages them to stay loyal to you and share your name with others.

Make it more than a Birthday Card. Don’t under estimate the power of sincere good wishes. In addition to being a thoughtful gesture that encourages loyalty, use Birthday Cards as tools to bring patients or clients back into your practice or business.

  • Remind patients or clients it’s time for their next appointment.
  • Encourage extra visits by including a special offer.

To celebrate Sharper Cards’ 29th Birthday, we are bringing back our popular promotion on Birthday Cards. From now until the end of May, enjoy 20% more Birthday Cards FREE! When you buy 100 cards or more. Quote promo code P514 when checking out.

 

 

 

 

 

 

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Cards,Design Ideas,Marketing Tips,Services

Using lifestyle imagery in advertising is the way to go.

7 May , 2014  

In today’s world of social media, businesses are taking a new approach to advertising as photo sharing and quick shots of family and friends taken from smartphones are becoming the norm.  “ Retailers are increasingly using real people social pics“, creating a vibe that is more “main street” and that speaks to the emotions of the consumer. Pictures of people having fun have been used in advertising since the beginning of time. Think back to the old Coca Cola ads. They were extremely successful and still are today.

This type of imagery feels natural to us. We accept it as the “real deal”.  It’s refreshing… not contrived…creative…BUT…

If you choose to use this approach, watch your resolutions and still consider your composition, even if it is a quick pic.  If you are selling a product, try to make it the focal point. The first photo below has less impact than the second photo, if you are trying to sell a soft drink. Yet, they both look like an everyday moment in someone’s life. The second photo has been optimized digitally, creating a vibrant eye-catching contrast to the scene. The product is larger, the people’s faces more obvious, showing lots of emotion.

If you can get someone with experience in a photo editing program to optimize your photos and make them shine, please take the opportunity to do so. Most phones and tablets have settings you can adjust very quickly as well. At Sharper Cards, our team of designers and production experts will help you get your photos to where they need to be for press at no extra charge. And if deep in our hearts we know they just aren’t quite there, we will let you know. It’s our responsibility to keep you looking your best. Have fun! And, oh yes, the odd selfie is quite all right. This is me :-)

~ JAN~

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Cards,Design Ideas,Marketing Tips

Adding Photos to your Advertising – better nothing than a bad shot

1 May , 2014  

It’s easy to fall in love with that photo you took on your phone yesterday…..and wouldn’t it be perfect in that new brochure you’re having the marketing team work on this month? Or… how about a photo dragged right from your website? That would work. Right?

Wrong! We’ve all been there, desperate to fill the white space on that advertising piece. But the truth is white space will create a far better layout than filling it with a poor quality photo.

Here are a few points to keep in mind the next time you have to choose whether to use it or lose it:

1. Photos and logos that you grab off the internet are only 72dpi jpgs. They don’t work for print, which requires over 3 times the resolution (300 dpi). Take a look at this close-up of the same photo saved at 72 dpi and at 300 dpi. You can actually see the pixels in the lower resolution. The beauty of the floral bouquet shot that you took is not worth including if it isn’t high quality. Sure it looks great on your Facebook or viewing it on your iPhone. But be very cautious uploading it into a file that is headed for the press.

left close-up: 72 dpi (notice the pixels and very poor color depth)
right close-up: 300 dpi (much better clarity and color depth)

2. Crowd Shots don’t work. Try to include a photo with a focal point or a main subject. Most people prefer one thing to focus on, as their eyes actually get lost in the crowd and they become bored very quickly. Including a photo like the first one below may leave them yawning, and your brochure in the recycling bin. Notice how the subtle change with a person to focus on, makes it more interesting.

3. Oversized bigger than life faces and body parts can seem a bit grotesque, unless of course that is the point of your advertising piece. Cropping photos in an interesting way can ad impact, but also can make the viewer feel uncomfortable. If you are including professional mug shots of yourself or your team, don’t crop them at the neck or at the knees. Include the shoulders and part of an background environment that speaks to what your profession is (but not too much because it might appear cluttered)

Here are a couple of examples of

Bad Cropping (left photo)                                           Good Cropping (right photo)

If you aren’t sure that your photography will work, send your photos along to our Creative Services Team. They will be happy to assess the quality, and even help you clean up photos that need some tender loving care.  We want you to look your best when you send out those postcards, brochures, business cards or whatever you are working on for your next marketing initiative. Number your photos to indicate placement on your layout. If you don’t have a photo, we can provide you with a wide variety of stock photography to choose from and maximize your success.

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Business Cards,Cards

Strengthen Your Referral Network – SAVE 20% OFF Business Cards!

11 Apr , 2014  

Give satisfied patients or clients something tangible to pass on your information easily. Business cards are perfect for referral opportunities.

This month, strengthen your referral network and save with 20% OFF Business Cards. Choose from a huge selection of designs, design your own, or upload your own design.

Make the most out of your custom Business Cards by printing a referral message on the back of these high quality, full-color cards and give several to current patients or clients when they come in for an appointment so they can share them with family and friends.

To receive this promo for 20% OFF Business Cards, simply quote promo code P414 at check out. This offer expires April 30, 2014. Shop and custom design your business cards online at sharpercards.com.

Sharper Cards offers 100% Satisfaction Guarantee and a Price Match Promise policy on all of our products.

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Design Ideas,Marketing Tips

Keep your logo simple for color control in print and online design.

1 Apr , 2014  

Managing color for your logo and brand can be a difficult task with the variety of technology out there today where customers will browse your marketing and advertising materials. And to add to the challenge, every person who views your product online will get a different view because all monitors are different. A person browsing your site through an older monitor may get abnormal hues of blue or magenta, and this is out of your control. On the print side, every press has it’s own subtleties and every press operator has the option to manipulate the final output if need be.

So, what can you do to minimize the pain? Keep it simple. Make sure your logo has a variety of versions and formats to be used in different advertising mediums and spaces. Detailed 3 dimensional designs with shading and gradients work great for full color brochures and postcards, but may not work well for embroidery, or simple one color conventional printing, where you will likely need a flat simple version of your logo. For newsprint and quick black and white, you will need a simple black or one color file as well. If you need help refreshing your logo and converting it to these various formats, our Creative Services Team will be happy to get you organized by creating an archive of logo types for future use.

Then add your logo to a wide variety of Sharper Card Products - Postcards, tote bags, die cut business cards to name a few.

A logo and consistent marketing materials can increase your sales and brand awareness. Discover the reasons why branding is so important and how you can achieve maximum impact without blowing your budget.

 

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Cards,Magnets,Promotions

Last Day for 2 Amazing Savings!

31 Mar , 2014  

Today is the last day to SAVE BIG with 2 amazing special promotions.

Enjoy 20% OFF all personalized Magnet & ReStix™ products.
Quote promo code P214 when placing your order.
Special offer expires March 31, 2014.

View all Magnet designs.
View all ReStix™ designs.

Enjoy 100 Postcards or Laser Cards FREE when you order 500 or more.
Quote promo code P314 when placing your order.
Special offer expires March 31, 2014.

Shop all Postcard designs.
Shop all Laser Card designs.

Visit sharpercards.com to shop online or call 1-800-561-6677 and one of our friendly Marketing Consultants will be happy to help you place your order.

 

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Baby Announcements,Cards,Graduation,Promotions,Save the Date

Celebrate life’s milestones with 25 Cards FREE!

26 Mar , 2014  

Celebrate life’s milestones with cards that are uniquely yours.Enjoy 25 Cards FREE from Kindred GreetingsChoose from our collection of exclusive designs for any occasion.

  • Baby Announcements
  • Baptism
  • Birthday
  • Graduation
  • Holiday
  • Invitations
  • Save the Date
  • Wedding

Shop online at kindredgreetings.com or call 1-800-352-7896 and one of our Design Consultants will be happy to assist you.

Quote coupon code HAPPY25 at check out.
Offer expires July 31, 2014.

*One coupon per customer. Shipping not included.

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Promotions

TODAY ONLY! Save up to $75 OFF your order.

19 Mar , 2014  

For one day only, Sharper Cards is hosting an amazing sales event that can help you save up to$75 off your order!

Choose Your Savings!

$5 OFF any order

$25 OFF when you spend $150 or more

$75 OFF when you spend $500 or more

Quote promo code SPECIAL314 at check out. But you have to hurry…offer expires end of day, March 19, 2014.

Visit sharpercards.com to shop online or call 1-800-561-6677 and one of our friendly Marketing Consultant will be happy to help you place your order.

 

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Baby Announcements,Cards

Unique baby shower gift….photo cards!

18 Mar , 2014  

Recently my dear friend had a beautiful baby girl. The baby shower was planned for after the birth, and throughout the pregnancy my friend already collected most of the essentials that she would need. This left me with few options for baby gift ideas other than the regular run of the mill items.

I wanted something that she would really appreciate and have as a keepsake. Not sure how I didn’t think of it earlier….but Sharper Cards and Kindred Greetings now have baby announcement cards. How perfect is it to surprise someone with cards featuring their baby’s name, weight, and birthday? So, I cleverly asked for a few photos and popped on to the Kindred Greetings website to make the order. It simple to personalize and it looks very professional.

My friend was elated when I gave her the cards…with how busy she is with the new baby, it’s such treat that the cards were taken care of for her.

This is the card I used….although I wrote in the special instructions in the order that I wanted the color scheme to be changed to pink and grey. The designers at Kindred Greetings were really accommodating and changed the colors for me. They sent a proof for my approval and then it was done!

Go to kindredgreetings.com to see more designs!

 

 

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Design Ideas,Marketing Tips

Vector Logos for the Best Success in Print

17 Mar , 2014  

If there is one thing on your to-do list this spring, when it comes time to freshen up your advertising visuals, make sure that when you get your logo designed, there is a vector version of the artwork available to you. Remember, you can’t use the jpg or gif file on your website for printed advertising. The quality and resolution just isn’t there.

The preferred file type for logos would be vector (refer to a great Sharper Cards article  – So What’s a “vector graphic anyway?” for more information). Designers love them! They are fully editable, versatile and infinitely scalable – the edges stay smooth and clean regardless of how much you blow it up.  They may come as an AI, EPS, CDR, DRW, SVG file type.

Knock em out with a powerful logoIf you can’t track down the original source of your logo design, we’d be happy to help you out.  If you have a good quality tiff or jpeg, our talented team of designers will redraw the image for you for a one-time fee.  Or if you don’t have a logo at all, we can custom design one for you.  Also check out our incredible selection of free logos that may work for you.

Put on your game face this year with a great logo image to support your company brand. And check out our Marketing Made Easy section for great branding and marketing strategies.

 

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Cards,Promotions

A Love Story is Worth Telling – 20% OFF Save the Date Cards

10 Mar , 2014  

Spread the joy and announce to family, friends and colleagues about your special day in a memorable way with stylish save the date cards from Kindred Greetings. These modern announcement cards will provide your loved ones with plenty of time to mark their calendars and save this special day, just for you! Plus, with their stylish and elegant designs, these save the date announcements will help your guests remember your momentous day.

To ensure your save the date cards receive the most success, make sure you mail them at least six months in advance of your wedding day. Six months will give your guests plenty of time to clear their calendars for your special day, and if you are planning a destination wedding, it’s important to provide enough time for your guests to book travel and accommodation arrangements.

Kindred Greetings is currently offering a 20% OFF promotion on all of its Save the Date Card designs. Visit kindredgreetings.com view the entire Save the Date collection and to shop online. Quote promo code KGP314 at check out to receive your discount. This special offer expires March 31, 2014.

Kindred Greetings offers free samples on most of its products, so if you would like to receive samples of a Save the Date card, please complete this form.

 

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Giveaways,Leashes,Pet Food Lids,Pet Food Scoop

Promote Your Practice with Personalized Pet Care Giveaways

7 Mar , 2014  

Give your clients a reason to talk about you with other pet lovers and generate referrals with these fun yet practical Personalized Giveaways. Include your practice logo and website in your personalization to reinforce your brand. You can add social media icons, too. Since many Giveaways are priced at less than a dollar, why not ensure that every client leaves your office with one?!

Visit sharpercards.com/petcare to view our entire selection of personalized pet care giveaways.

 

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Giveaways,Magnets,Marketing Tips,Pens,Tote Bags

3 Easy and Affordable Ways to Strengthen Your Brand

21 Feb , 2014  

The beginning of the new year is a perfect time to take a look at your marketing plans and put in place best practices that will help you grow by encouraging loyalty, gaining referrals and acquiring new customers.

Create a fresh marketing plan for the new year and include these 3 easy and affordable ways to promote your brand:

1.) Encourage word-of-mouth advertising with Personalized Tote Bags
Full-color custom supply bags are perfect for sending home with clients and helping to promote your brand. Plus, custom bags allow you to add your logo, full color photos/designs, and social media info for increased visibility.

2.) Attract new business with Magnets
Magnets and ReStix™ are the perfect way to keep your information in front of customers and prospects because they can be easily handed out in the office or sent home with customers along with correspondence. We recommend choosing a larger size magnet to give your name and details maximum exposure and add your practice logo to reinforce your brand.

3.) Make a lasting impression with Promotional Giveaways
Giveaways are fun yet practical and give your customers a reason to talk about your practice  or business with others which is a sure way to generate referrals. Be sure your personalization includes your practice or business logo and website to continue to promote your brand.

Visit Sharper Cards’ Marketing Made Easy to learn more strategies to help market your business.

 

 

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Cards,Recall/Reminder

Toothy Olympic designs inspire dental health!

19 Feb , 2014  

As with many people around the world, I’ve been captivated with watching the Sochi Olympics. Doesn’t matter what sport or country, I think the drive and commitment these athletes demonstrate is inspiring.

In the spirit of the games, here are some tooth-themed recall cards….perfect for all you dentists or hygienists out there who want to share in the excitement of the Olympics with your patients!

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Magnets,Promotions

20% OFF Magnets & ReStix™

6 Feb , 2014  

Stand out. Make a lasting impression.

Sharper Magnets and ReStix™ are a great way to keep your contact information top-of-mind. Patients or clients will put them where they’ll see them most. Include them with invoices or mail them along with welcome cards. They make great business cards, too. And, whether it’s a stainless steel fridge, cubicle wall, mirror or window, ReStix™ can be removed and reused over and over again.

Enjoy 20% OFF all personalized Magnets & ReStix™ products.
Quote promo code P214 when placing your order.
Special offer expires March 31, 2014.

View all Magnet designs.

View all ReStix™ designs.

Visit sharpercards.com to shop online or call 1-800-561-6677 and one of our friendly Marketing Consultants will be happy to help you place your order.

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Appointment Cards,Cards,Promotions

Final Chance! 500 Appointment Cards FREE!

28 Jan , 2014  

There are only 4 days left to take advantage of our promotions on Appointment Reminder Cards! The promotion runs until January 31.

Buy 500 Appointment Cards, and get 250 FREE
Buy 1000 or more Appointment Cards, and get 500 FREE

To receive this special offer, customers simply have to quote promo code P114 when placing an order.

Fun and colorful appointment reminder cards are a great, cost effective way to retain patients and ensure repeat business. Appointment cards can be personalized with a custom company logo and designs can be specific for various medical fields such as dentistry, veterinary, chiropractic, optometry and many other specialties.  Designs are available in peel & stick and standard formats.

To view our entire design collection and to make an order, visit sharpercards.com or call 1-800-561-6677.

 

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Marketing Tips

The Infinite Referral Cycle

16 Jan , 2014  

Did you know new patients or clients are the best source of referrals? In most cases, new patients or clients have friends and family that have never heard of your practice or business.  They are also more likely to talk about your practice or business, especially if they’ve had a “Wow” experience.  It’s up to you to make referring family and friends trouble-free.  Give patients or clients the right tools to capture these leads for you.  Then your team can convert them into new patients or clients, who will then refer their family and friends and so on, creating what’s known as the infinite referral cycle.

Start by asking current patients or clients to refer friends, family and coworkers.  For example, if you are a dental practice, you can try bringing it up naturally in conversation by asking “Do you have family here in town?  Which dentist do they see?”  End the appointment with a Referral Slip or point out the referral section on their Appointment Card.  You can also follow up with an email encouraging patients or clients to share a great special with their friends and family while asking for a referral.  Display in-office Signage and keep Referral Slips in dispenser in the reception area as subtle reminders that you’re currently welcoming new patients or clients.

Convert referrals to new patients or clients

When a referral calls or you receive a completed Referral Slip, schedule an appointment immediately.  Acting promptly demonstrates how much you value the opportunity to be their service provider and sets the state for a “Wow” experience.  Be sure to thank the referring patient or client.

Follow up with new patients or clients

Delight new patients or clients by following up their first visit with a Welcome Card. It’s a simple gesture that helps establish a positive relationship and lets them know they’re an important part of your business family. Your sincere gratitude is the first step in building long-term customer loyalty.

“Wow” and reward new and current patients or clients

Foster loyalty in current patients or clients and open the door to asking for referrals from new patients or clients by rewarding each with a special gift.  Gifts can be anything from small tokens such as cups, mugs or tote bags, to something more significant like a gift card or movie pass.  Longtime patients or clients with multiple referrals could earn extravagant rewards like tablets, TVs, weekend getaways or cruises.

 

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